What’s Hot Wednesday December 9, 2020

It’s beginning to look a lot like 2021! Let’s wrap up this year with good energy to take into the new year. Here are a few stories the team found discussion-worthy this week, let us know what you think: Search Engine Watch offers this guide on how to use content marketing to boost ecommerce conversions…

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What’s Hot Wednesday December 2, 2020

I hope you had a great Thanksgiving despite all the challenges 2020 keeps bringing us. It’s been rough, no doubt, but if we acknowledge the worst of it and keep our eyes on the future, we’ll come out stronger, so let’s keep at it. And on that note, here are articles to help you navigate..

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What’s Hot Wednesday November 18, 2020

Digital marketers, let’s get right to it—here’s this week’s What’s Hot Wednesday just for you: As integrated digital marketers, we know the online customer journey is not a linear funnel that takes the old-school awareness/interest/action route. That said, we are still drawn into discussions about where the role and place of various tactics fit in..

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What’s Hot Wednesday November 11, 2020

We didn’t publish last week so this week’s issue is a bit of a catch up. Here’s what’s hot for digital marketers this week, but first, a thank you to all our veterans for their vital role in keeping our country safe. The “do good” spotlight this week is in your honor with our heartfelt..

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What’s Hot Wednesday October 28, 2020

Our team is talking about a few interesting topics this week that we’re sharing here: Moz CEO Sarah Bird recently spoke with Search Engine Watch about emerging trends in SEO. She talks about “hyperlocal SEO” to support local businesses as well “five under-rated yet crucial parameters marketers need to stay on top of.” Her list:..

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What’s Hot Wednesday October 21, 2020

Jumping right into it this week: Several of us watched The Social Dilemma on Netflix last week, and our recommendation is…you may want to check it out. While the dramatizations are a bit silly, there are interesting perspectives shared by former employees of leading social networks including Facebook, Pinterest, and Twitter, among others, about their..

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What’s Hot Wednesday October 14, 2020

There’s always something new happening in the wonderful world of digital marketing and this week’s stories are the ones we found most interesting: This Marketing Land article flips the now-seemingly-old adage “content marketing is king” into “content measuring is king.” It shares how there is growing focus on content analytics as a core component of..

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What’s Hot Wednesday September 30, 2020

Boy, it’s crazy busy here at DBE. How are things going for you? Here are a few stories surfaced by the team that we want to share this week: Despite discussing a 2018 study, we have been speaking internally about this article by Google and Boston Consulting Group and felt that it is very relevant…

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What’s Hot Wednesday September 23, 2020

Busy, busy, busy, so let’s jump right into this week’s What’s Hot Wednesday for Digital Marketers: There are not 1, not 2, but 3 New LinkedIn Company Page features for marketers: You know we’re fans of Marketing Charts as a resource but it’s rare for them to have content relevant to SEO, so we had..

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