I hope this week has been great for you. The DBE team is really enjoying our outdoor activities now that the weather is more than cooperating! Here are the stories we want to share with you in this week’s What’s Hot Wednesday for Marketers: Here’s an interesting list of tactics that help improve Instagram performance..
How’s your week going? Things are hopping here at DBE, and there’s a lot going on in the industry that has our team intrigued. Here are a few items we want to share with you: Marc Engelsman, our VP of Strategy and Analytics, spoke in Austin at Digital Summit this morning. He talked about applying..
What’s hot in digital marketing this week? These are the topics the team at DBE is talking about: New ad options from Google…in response to 70% of users indicating to Google they are very interested in coming across new content without active effort, Google is launching two new ad types: Discovery and Gallery. Lots of detail..
So, how’s it going this week? We’ve got some interesting briefs for you in this week’s What’s Hot Wednesday for Marketers—let’s jump in: Did online sales really surpass brick and mortar sales for the first time? Not so fast says eMarketer. Here’s the read from RGA’s FutureVision Heads up: this one isn’t a new feature,..
Oh, it’s been a busy week already! Here’s what we’re talking about at DBE besides that Starbucks mug in Winterfell… This story broke last week and we’ve been talking about how this will affect advertisers: Facebook, in a move to combat user privacy issues, is changing its interface (your desktop, mobile, and tablets should all..
Lots of good info for marketers as we jump into May: Canalys forecasts there will be more smart speakers than tablets in use by 2021. How does this work for marketers? Find out here. Pandora released a study conducted with Edison Research and Carat examining what it calls “the co-listening factor” to dig deeper..
This week’s What’s Hot Wednesday for Marketers brings you new thinking on “design thinking,” survey results on preferences for ad supported OTT, Pinterest’s IPO news, and our Do Good Spotlight on The National Center for Missing and Exploited Children. Are you familiar with “design thinking?” This article by Steve Prokesch and Gardiner Morse for Harvard..
No doubt about it, spring has sprung! Here’s to a great rest of the week. We hope this week’s briefings spark new ideas, and perhaps you’ll find inspiration in this week’s Do Good Spotlight organization, The Trenton Area Soup Kitchen… We found this really great piece on effective vs efficient vs creative via SoDA (The..
This week’s What’s Hot Wednesday for Marketers covers an array of items we are talking about that we think you will want on your radar too: Well, last week we reported that Google was trying to be good. This week we’re sharing the announcement they’ve scrapped their AI ethics committee a week after announcing its..
Wow, look at us half-way through the first week of April! This week’s briefing includes an article chock full of stats on the rise of #ad and other hashtags connoting sponsored content on Instagram; tips on increasing conversions on Google; and Google’s latest attempt to “do good.” And speaking of doing good, this week’s spotlight..