What’s Hot Wednesday April 8, 2020

Our team’s thoughts and positive energies are with you, your family, and your business as we all work together to navigate the pandemic and its effects. We’ll focus on some positives today to help you keep balanced. The situation is severe, no doubt, but it doesn’t need to be, nor should it be, all-consuming. Let’s..

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What’s Hot Wednesday April 1, 2020

Our team shared these articles that we hope you agree are each worth the read, and don’t miss our Do Good Spotlight on the new emergency relief program from the Catholic Foundation of Greater Philadelphia: Do you see obstacles as roadblocks or indications you’re on the right road? This Harvard Business Review article by Nathan..

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What’s Hot Wednesday March 18, 2020

Our thoughts are with you as you navigate yourself, your family, and your brand through these uncertain times. It goes without saying but we’ll say it anyway: we’re here for you. The DBE team has been working from home 1-2 days per week for several years now, honing those skills since before Hurricane Sandy. We..

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What’s Hot Wednesday March 11, 2020

I hope you’re hanging in there through all the turmoil. Let’s focus on the long-term to help ride this out together: Ooooh! Google has a podcast It focuses on the future of marketing. Listen via your favorite podcast resource. Here’s their synopsis of Episode #1: “Diversity matters to your bottom line. And now, machine learning..

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What’s Hot Wednesday March 4, 2020

Spring is teasing us this week, here’s to the Groundhog being right! This week we’ve got some quick reads to keep you posted and perhaps strike some new thinking for your digital plans too: Does social advertising pay off for consumer brands? Our clients are definitely seeing the benefits, especially with Facebook (and LinkedIn pays..

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What’s Hot Wednesday February 26, 2020

Whoo-hoo, it’s almost the end of February with an extra day thrown in just to keep it interesting! What are you doing with your bonus day this year? Well before we get to that, here’s your e-brief for digital marketers brought to you by the team at DBE: Saluting Chris Sherman, a search industry pioneer…

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What’s Hot Wednesday February 19, 2020

This week’s What’s Hot Wednesday for Digital Marketers is ready. Here we go… News and backpedaling around using keywords in your Google My Business listings results in “Yes, go ahead and add those keywords if they are relevant to your customers.” Here’s the story and how we all landed where we did on using keywords…

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What’s Hot Wednesday February 12, 2020

This week’s What’s Hot Wednesday for Marketers is quite varied. We’ve got stories on influencer marketing, e-com conversions, those Super Bowl ads (yes, we’re not done yet), what’s to become of DoubleClick, Amazon’s very good year, and our Do Good Spotlight is on Direct Relief. Here you go: Entrepreneur has tips on “How to Spot..

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What’s Hot Wednesday February 5, 2020

This week’s What’s Hot Wednesday for Digital Marketers covers a variety of topics, from high-level to very tactical. And our Do Good Spotlight is on a for-profit this week: Bark, an innovator working to protect children from online predators. Want to know “What Are Marketing Campaign Priorities This Year And How Do They Drive Paid..

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