Lots in this issue, let’s go! Are you familiar with the acronyms NPS and SOV? This Search Engine Watch article talks about seven brand-health metrics (including Net Promoter Score and Share of Voice) marketers should be using to gauge competitive strengths and weaknesses as well as tools and calculations to capture those metrics. Did you..
Happy Wednesday! Two days after this and it’s the weekend again. Whoopee! We’ve got a variety of stories this week from great resources that caught the DBE team’s attention, and check out FAST, our Do Good Spotlight featured not-for-profit: From “Think with Google:” Are recent trends here to stay? With billions of people staying home,..
Other than the heat, would you know that it’s summer? We’re so busy here, the year is just whizzing by. How about for you? Here’s your briefing from the DBE team this week: Do you have personas for your target customers and a corresponding customer journey map for each? This Search Engine Watch guide helps..
McKinsey is continuing to track changes in consumer sentiment and behavior due to COVID-19. In this update, they report on five themes that have emerged including the “shift to value and essentials,” “shock to loyalty,” and the “homebody economy.” Remember those quirky ads promoting the new streaming video platform Quibi? Turns out Quibi reportedly lost..
I hope you had a safe and wonderful 4th of July weekend and that you have good plans for the weekend coming up. Despite everything going on out there, we can still find ways to enjoy the summer, right? We took a few days off and didn’t publish our What’s Hot Wednesday for Digital Marketers..
So…how’s it going…? We hope you and your family, friends, and business associates are all staying healthy and finding ways to keep innovating in big ways and small to guide our world to better times ahead. We’ve got a slightly longer issue this week because we’re not publishing What’s Hot Wednesday for Marketers next week…
How is your week going? We’re hoping to get back to “togetherness” in our Princeton office soon. While it was an easy shift to go 100% remote work because we’ve worked at home 2x per week for years, we gotta’ say, we’re missing the in-person interactions and the laughing and joking that goes along with..
This week we have stories contributed by our newest team members, Wil Petzinger, DBE’s marketing coordinator, and Greg Marta, our Digital Director. If you haven’t chatted with them yet, don’t worry, you will. We’re glad to have them aboard. Here’s what’s hot for digital marketers this week: According to Search Engine Land, Facebook is expanding..
I hope you’re able to stay focused and productive during all the turmoil right now. Here are a few digital marketing stories the DBE team thinks are of note–good reads to keep your inner marketer thinking big thoughts: “In an effort to give back and spark joy” TikTok is working with brand partners to create..
I hope you and your family are well. Things here are hopping. Here is the news and info items that caught the DBE team’s attention this week: There has been growing interest in “Zero Click SERPs” and this article in Search Engine Watch offers some sound SEO advice for maintaining brand visibility. One key point..