What’s Hot Wednesday February 26, 2020

Whoo-hoo, it’s almost the end of February with an extra day thrown in just to keep it interesting! What are you doing with your bonus day this year? Well before we get to that, here’s your e-brief for digital marketers brought to you by the team at DBE: Saluting Chris Sherman, a search industry pioneer…

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What’s Hot Wednesday February 19, 2020

This week’s What’s Hot Wednesday for Digital Marketers is ready. Here we go… News and backpedaling around using keywords in your Google My Business listings results in “Yes, go ahead and add those keywords if they are relevant to your customers.” Here’s the story and how we all landed where we did on using keywords…

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What’s Hot Wednesday February 12, 2020

This week’s What’s Hot Wednesday for Marketers is quite varied. We’ve got stories on influencer marketing, e-com conversions, those Super Bowl ads (yes, we’re not done yet), what’s to become of DoubleClick, Amazon’s very good year, and our Do Good Spotlight is on Direct Relief. Here you go: Entrepreneur has tips on “How to Spot..

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What’s Hot Wednesday February 5, 2020

This week’s What’s Hot Wednesday for Digital Marketers covers a variety of topics, from high-level to very tactical. And our Do Good Spotlight is on a for-profit this week: Bark, an innovator working to protect children from online predators. Want to know “What Are Marketing Campaign Priorities This Year And How Do They Drive Paid..

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What’s Hot Wednesday January 29, 2020

It’s the last week of January, how are you doing with those New Year resolutions? The DBE team reports hanging in there on ours, progress is being made, and we are collectively happy about that! Onto this week’s briefing: Here’s not one story but a link to the whole new “Think with Google Data Insights..

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What’s Hot Wednesday January 22, 2020

How’s 2020 treating you so far? At DBE, we’re hearing a lot of positivity among clients about their opportunities and plans for increasing their ability to leverage the incoming data and info to better map their marketing initiatives and expectations. We’re trying something a little different with this week’s e-briefing: a special offer for our..

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What’s Hot Wednesday 01/15/20

Jumping right into it this week. We’ve got five stories to warm your marketing-loving heart and our Do Good Spotlight is on Meals on Wheels. Ruth Stevens, one of our favorite B2B marketing gurus, has released her list of the B2B marketers she found most fascinating in 2019. Similar to Google’s knowledge panel, Bing is..

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What’s Hot Wednesday 01/08/20

Happy 2020! The DBE team enjoyed time with friends and families over the holidays and we have some cool stories to share with you as we start the new year together. But first, we want to thank everyone who followed our lead and supported the 35 not-for-profits we featured throughout the year in our Do..

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What’s Hot Wednesday 12/18/19

Because this is the last What’s Hot Wednesday for Digital Marketers for 2019, our briefing is a little less brief so we can share more of the key topics we’re talking about here at DBE as 2019 draws to a close. And our Do Good Spotlight is on The Passage Theatre of Trenton, NJ. Here’s..

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What’s Hot Wednesday 12/11/19

Soon we’ll be writing “2020” on everything. Won’t that be fun? For now, we’ve got the first of our last two What’s Hot Wednesday’s for 2019 (no issue on 12/25) to share with you: Speaking of 2020, Google Chrome won’t support Flash after 2020 is over. Here’s the link. That is all (cue hand wave..

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