What’s Hot Wednesday November 17, 2021

Are you a traditionalist with turkey plans for next week, or are you going in another direction for your Thanksgiving dinner? We are doing both at our house, turkey, roast beef, and lots of veggies for our vegetarian family members. I hope you and your family have a lovely Thanksgiving as we cruise to the..

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What’s Hot Wednesday November 10, 2021

November is in full swing, and–can you believe it? –we’re just weeks away from the start of 2022! No time to waste: here are the digital marketing stories our team is pointing you to this week, and please check out our Do Good Spotlight, it’s shining on the Princeton YMCA’s Breast Cancer Research Center: Estimates..

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What’s Hot Wednesday November 3, 2021

We hope you had a fun Halloween and are gearing up for a wonderful Thanksgiving this year. As we jump into November, here are the digital marketing stories we want to share with you. If you want to talk about any of these, please reach out so we can schedule time for that. In the..

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What’s Hot Wednesday October 27, 2021

Here’s what the DBE team wants to share with you while we recover from our Halloween cookie decorating contest yesterday: Audience targeting is a great way to reach your prospective customers and stop wasting ad spend on users who won’t convert. Here are 8 audience targeting strategies from WordStream that work. As Seen on… TikTok?..

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What’s Hot Wednesday October 20, 2021

Busy, busy, busy! That’s the net/net in October so far. On that note, let’s jump right into this week’s What’s Hot Wednesday for digital marketers: Last week, Google announced that it will move its auction from a second-price model to a first-price model. This means that if you win an auction for the top position,..

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What’s Hot Wednesday October 13, 2021

Do you have your digital marketing glasses on? Good, here’s your briefing for this week from the DBE team: Ha! We weren’t ready to start talking marketing yet! Here’s the first time in 17 years Rolling Stone has compiled a list of the 500 Greatest Songs of All Time: Let the debating begin! Okay, now..

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What’s Hot Wednesday September 29, 2021

Lots to share with you this week on the digital marketing front. Be sure to reach out if you want to talk about any of these topics, their impact on your business, opportunities that are on your horizon, or you know, just to catch up. In the meantime, here’s this week’s e-briefing for digital marketers:..

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What’s Hot Wednesday September 22, 2021

It’s time to catch up on digital marketing news you may have missed. Here’s this week’s What’s Hot Wednesday for you: Facebook released another deep dive into small businesses and the effect of the pandemic. While there has been some recovery, there are still ways to go. Search Engine Land captures key SEO content recommendations..

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What’s Hot Wednesday September 15, 2021

Here in NJ we can see the leaves starting to change colors ever so slightly. According to this interactive map, we’re several weeks away from all out autumn. Let’s hope we get lots of color this year. Now, onto the digital marketing stories that attracted our attention this week that we want to share: Last..

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What’s Hot Wednesday September 8, 2021

It’s that time of year again! School is back in session and it’s a great time to reflect on how your marketing for 2021 is progressing and what changes you can make to end the year hitting—and surpassing–your goals.  It’s also planning season with 2022 just around the corner. Here are the stories the DBE..

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