What’s Hot Wednesday 05/15/19

So, how’s it going this week? We’ve got some interesting briefs for you in this week’s What’s Hot Wednesday for Marketers—let’s jump in: Did online sales really surpass brick and mortar sales for the first time? Not so fast says eMarketer. Here’s the read from RGA’s FutureVision Heads up: this one isn’t a new feature,..

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What’s Hot Wednesday 05/08/19

Oh, it’s been a busy week already! Here’s what we’re talking about at DBE besides that Starbucks mug in Winterfell… This story broke last week and we’ve been talking about how this will affect advertisers: Facebook, in a move to combat user privacy issues, is changing its interface (your desktop, mobile, and tablets should all..

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What’s Hot Wednesday 05/01/19

Lots of good info for marketers as we jump into May: Canalys forecasts there will be more smart speakers than tablets in use by 2021. How does this work for marketers? Find out here.   Pandora released a study conducted with Edison Research and Carat examining what it calls “the co-listening factor” to dig deeper..

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What’s Hot Wednesday 04/24/19

This week’s What’s Hot Wednesday for Marketers brings you new thinking on “design thinking,” survey results on preferences for ad supported OTT, Pinterest’s IPO news, and our Do Good Spotlight on The National Center for Missing and Exploited Children. Are you familiar with “design thinking?” This article by Steve Prokesch and Gardiner Morse for Harvard..

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What’s Hot Wednesday 04/17/19

No doubt about it, spring has sprung! Here’s to a great rest of the week. We hope this week’s briefings spark new ideas, and perhaps you’ll find inspiration in this week’s Do Good Spotlight organization, The Trenton Area Soup Kitchen… We found this really great piece on effective vs efficient vs creative via SoDA (The..

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What’s Hot Wednesday 04/10/19

This week’s What’s Hot Wednesday for Marketers covers an array of items we are talking about that we think you will want on your radar too: Well, last week we reported that Google was trying to be good. This week we’re sharing the announcement they’ve scrapped their AI ethics committee a week after announcing its..

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What’s Hot Wednesday 04/03/19

Wow, look at us half-way through the first week of April! This week’s briefing includes an article chock full of stats on the rise of #ad and other hashtags connoting sponsored content on Instagram; tips on increasing conversions on Google; and Google’s latest attempt to “do good.” And speaking of doing good, this week’s spotlight..

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What’s Hot Wednesday 03/27/19

Looks like we made it…to Wednesday! This week we have four digital marketing stories to share and a not-for-profit we want to make sure is on your radar. Let’s go: Wow: “Netflix is so good at targeted content promotion that an estimated 80 percent of content streamed on its platform is influenced by its recommendation system.”..

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What’s Hot Wednesday 03/20/19

How is your week going? Ours is great at this half-way point! Shares this week are from CMO, Marketing Charts, and Media Post. And we’ve added a new feature, spotlighting a not-for-profit for your consideration as an organization to support. Our debut organization is Room to Read. Here’s this week’s What’s Hot Wednesday for Marketers:..

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What’s Hot Wednesday 03/13/19

I hope you’re having a great week. Ours has been a blast. Our new client, OKU, launched their amazing skin scanning device for keeping skin healthy at SXSW this week! Follow them on Instagram. Here are some of the other things we’re talking about at DBE this week: The “second golden age of audio” (the..

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