What’s Hot Wednesday March 18, 2020

Our thoughts are with you as you navigate yourself, your family, and your brand through these uncertain times. It goes without saying but we’ll say it anyway: we’re here for you. The DBE team has been working from home 1-2 days per week for several years now, honing those skills since before Hurricane Sandy. We..

Read more

What’s Hot Wednesday March 11, 2020

I hope you’re hanging in there through all the turmoil. Let’s focus on the long-term to help ride this out together: Ooooh! Google has a podcast It focuses on the future of marketing. Listen via your favorite podcast resource. Here’s their synopsis of Episode #1: “Diversity matters to your bottom line. And now, machine learning..

Read more

What’s Hot Wednesday March 4, 2020

Spring is teasing us this week, here’s to the Groundhog being right! This week we’ve got some quick reads to keep you posted and perhaps strike some new thinking for your digital plans too: Does social advertising pay off for consumer brands? Our clients are definitely seeing the benefits, especially with Facebook (and LinkedIn pays..

Read more

What’s Hot Wednesday February 26, 2020

Whoo-hoo, it’s almost the end of February with an extra day thrown in just to keep it interesting! What are you doing with your bonus day this year? Well before we get to that, here’s your e-brief for digital marketers brought to you by the team at DBE: Saluting Chris Sherman, a search industry pioneer…

Read more

What’s Hot Wednesday February 19, 2020

This week’s What’s Hot Wednesday for Digital Marketers is ready. Here we go… News and backpedaling around using keywords in your Google My Business listings results in “Yes, go ahead and add those keywords if they are relevant to your customers.” Here’s the story and how we all landed where we did on using keywords…

Read more

What’s Hot Wednesday February 12, 2020

This week’s What’s Hot Wednesday for Marketers is quite varied. We’ve got stories on influencer marketing, e-com conversions, those Super Bowl ads (yes, we’re not done yet), what’s to become of DoubleClick, Amazon’s very good year, and our Do Good Spotlight is on Direct Relief. Here you go: Entrepreneur has tips on “How to Spot..

Read more

What’s Hot Wednesday February 5, 2020

This week’s What’s Hot Wednesday for Digital Marketers covers a variety of topics, from high-level to very tactical. And our Do Good Spotlight is on a for-profit this week: Bark, an innovator working to protect children from online predators. Want to know “What Are Marketing Campaign Priorities This Year And How Do They Drive Paid..

Read more

What’s Hot Wednesday January 29, 2020

It’s the last week of January, how are you doing with those New Year resolutions? The DBE team reports hanging in there on ours, progress is being made, and we are collectively happy about that! Onto this week’s briefing: Here’s not one story but a link to the whole new “Think with Google Data Insights..

Read more

What’s Hot Wednesday January 22, 2020

How’s 2020 treating you so far? At DBE, we’re hearing a lot of positivity among clients about their opportunities and plans for increasing their ability to leverage the incoming data and info to better map their marketing initiatives and expectations. We’re trying something a little different with this week’s e-briefing: a special offer for our..

Read more