Is Snapchat Right for Your Brand?

  Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses Snapchat, why and how they use it, and how advertisers can use it to..

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Digital Brand Expressions Adds POV on Snapchat to Slideshare

PRINCETON, N.J. (November 9, 2016) – Today, Digital Brand Expressions (DBE) announced it has added a new POV on Snapchat for marketers to its SlideShare account here. The POV, which details how Snapchat has evolved as a social platform as well as an advertising network, was developed by Nadine Goerke, Manager of Search and Social Programs..

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