Social Media Careers, Search Engine Land Bot, & Holiday Marketing (Already)
Howdy! Our Office Manager, Stacy, pointed out that Gratitude Day is September 21st (tomorrow). I am just going to take a second to share some gratitudes: You, as dedicated professional who likes to nerd out on digital marketing news ...
AI Link Citations, Short Links, & Threads on the Web
Happy September! 🎒🏫🍃 I know you missed your fave newsletter last week. That’s okay because we’re coming back with double the stories for you to chew on. Let’s dig in! Google Search Generative Experience is officially rolling out links ...
A SAIO (Rhymes with Day-oh) and SEO Strategy Success Story
Last week, DBE launched our new SAIO (search artificial intelligence optimization) strategy for gaining link citations from conversational chatbots like Bing Chat and Google SGE. The launch elements we used included: A blog post written in a conversational Q&A ...
CX & SEO, AI’s Languages, & Marketing Bops
Hey y’all! I’m so excited to share with you all that’s going on in digital marketing. So get ready. 5, 4, 3, 2, 1. GO! There’s enough confusion about what Google factors in its natural search algorithm to produce ...
What is Search Artificial Intelligence Optimization (SAIO)?
What is SAIO? SAIO stands for Search Artificial Intelligence Optimization. Do you mean using AI for optimizing your website? No, SAIO is for optimizing your website to be found for conversational searches done on AI chatbots like Bing Copilot and ...
🎥 What AI Can and Can’t Do in the Search and Social Space
Transcript: Marc: Hello, it feels like we’ve all been sprinting to keep up with AI developments. Last month, we discussed the new EEAT update in relation to emerging AI technologies. Now, we’re diving into AI’s impact on ...
