Perceptive Marketer: Pop Quiz, Outranking AI Overviews, & Hashtags in X
Think fast! ⚡ We've got a quick quiz to test your knowledge on SEO/SAIO made by our own Marc Engelsman. See how you did in the P.S.! Quick Quiz ⏲️ 1. In one of the stories we ...
SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console data could tell or, rather, foretell, a story of declining ...
Perceptive Marketer: AI Mode Rollout, TikTok GenAI, & WordPress Site Planning
Hi friends, Are you ready for some digital marketing? (You: YES!) Well, let’s go! Two Google AI Mode stories this week: First, the Google AI Mode roll out to all US users appears to be happening now ...
Perceptive Marketer: Index Bloat, Brand Vitals via SEO Stats, & Bantering Ads
Heyyooo! It’s an amazing day to talk about SAIO. 90% of AI search traffic comes from desktop. (Are you surprised? I am… but also not.) Why aren't more referrals coming from mobile devices? It could be the ...
Perceptive Marketer: The One About AI Mode and Measurement
Hey y’all! 3, 2, 1… Let’s jump into the digital marketing fun! Search Engine Roundtable’s June 2025 Google Webmaster Report recaps Google Search related news from the past month. Don't be misled by "Webmaster" as the article ...
Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
