Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
Perceptive Marketer: Google’s Your Newest Newsletter Subscriber, Blog SEO Tips, & Going “Soft Viral” on Social Media
Hiya, Ready for the digital marketing scoop? “Search is dead, long live search!” is Danny Goodwin’s amazing opener to this SEL article. Like the internet, search is going to continue to change. GenAI is allowing information to ...
Perceptive Marketer: Google’s Necessary Evil, Social Media News, & Design Skills For Non-Designers
Howdy, What’s goin’ on in digital marketing? Well, let me tell you.… ⌛Quiz: What’s considered a “necessary evil” at Google? An ex-Google exec said that it’s sending Google users to other web publishers, and from the decisions ...
Google Core Update, Edits, & Spring has Sprung!
Hey, You’re doing great. Every year poses new obstacles and challenges. Keep doing the best with what you have. 🙂 Onto the digital marketing news! Google’s latest Core Update on March 13th – what’s the general feedback? ...
Perceptive Marketer: YouTube Shorts Untapped, ROI of SEO, & Brand Backlash
Hi all – March has brought some spectacular winds (of digital marketing change). Check it out! "Google Search is 373x bigger than ChatGPT search" — we think this headline is gilding the lily of Google while downplaying ...
Perceptive Marketer: Google’s AI Mode, Alibaba’s Qwen, & TikTok’s Ticking Time
Howdy, Got 2 minutes for 4 questions? We’d love to hear your thoughts on Perceptive Marketer! Let Us Know What You Think AI Overviews’ expansion is leading to decreased CTR on organic results, according to an AWR ...
