How SEO Content Writing is Evolving to Meet the SAIO Demand
In the Back to the Future II, Marty, Jennifer, and Doc are flung into a futuristic reality with flying cars and self-adjusting clothes. When 2015 actually hit, we didn’t have most of that, but we did have smartphones and movie-streaming ...
What Google’s AI Overview Release Means for SEO and SAIO
ICYMI, Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the ...
Keywordless Search, the Search Wars, & Auto-Reply Social Media Messaging
Hey-O It’s the day-O for your favorite digital marketing newsletter! And have we got neeeewwwwss for you! We’ve seen Google Ad’s exact match go from super-strict-to-the-keyword to a relevancy-schmelavancy technique. As Search pulls us more into a “keywordless” world, ...
TikTok Widget, Bing Losing Search Market Share, & Gaining Consumer Trust
Hi! 👋🏼 I don’t know about you, but I love grabbing my laptop, setting up an umbrella, and working outside. There’s nothing like a face full of fresh air while you work. (I’m actually writing this edition on my deck.) ...
SEO vs. PPC, Twitter Alternatives, & Earthy Thoughts
Welcome! I don’t know about you, but April was beyond busy! Everyone in my friend circles agreed. It’s a new month though, so let’s wipe the slate. Take moments of pause when you need it. There’s wayyy too many studies ...
Chat GPT vs. Google, Instagram SEO, & Charity Navigator
How do you do? 🤠 It’s 2/22/23. That’s a lot of twos. Hey, this rhyming game is keeping me amused. Stay tuned for lots of great news! Will Chat GPT replace Google? 🤔 Moz is saying no. Why? ChatGPT ...
