Happy SAIO-versary! What we’ve learned about AI and SEO over the past year
Has it only been a year since we launched our Search AI Optimization (SAIO) strategy as a complement to our proven SEO practice? Let’s take a look back at what has ch-ai-nged, then look ahead with us. The SAIO ...
DBE Team Presents SAIO to IABC NY Tristate
Princeton, NJ (September 19, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will be presenting to the International Association of Business Communicators (IABC) New York Tristate Area Chapter. Veronica “Niki” Fielding, President & CEO, and Marc Engelsman, Director of SEO, will ...
📽️ Perceptive Marketer Roundup: August 2024
Marc: Hi Natalie, there have been some really interesting data snippets relevant to SEO and SAIO strategy in recent editions of DBE’s Perceptive Marketer newsletter. Nat: Hi Marc, I’m glad you’re finding value in the posts ...
SearchGPT, Olympic-Style Online Record Breaking & A Better Paradigm
Hiya! We missed ya last week. It was for a good reason, we promise! (All explained in our “Drumroll Please” section.) So, we’ve got 2 weeks of digital marketing rolled up into one edition! The Department of ...
LinkedIn Premium Company Pages, Humanize AI Content, & Gen AI Usage
Hello! What’s this? You’re ready for the digital marketing scoop. Well, here it is! Remember how GenAI seemed to burst onto the scene in just a couple of years? Emarketer produced a forecast showing that the burst ...
With AI Overviews Appearing Less Often, SAIO Is Still Very Much “Worth It”
DBE recently covered the latest report from BrightEdge that says AI Overviews show on Search Engine Results Pages (SERPS) less than 7% of the time. Advanced Web Ranking (AWR – the tool DBE uses to track keyword rankings and visibility) ...
