Generational Marketing, Twitter Suits, & Bounce Rate Back
Ahoy, marketers! 🦜 AARRRRR you ready for this week’s digital marketing dirt? You better, because it’s coming atcha fast, mateys! eMarketer shares some interesting stats on generational use of social networks in these two articles: "Gen Z Social Usage ...
Cookie-Tracking Research POV
Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues to evolve) is the best way to keep composure as ...
Some Take-Aways From My Time at Digital Summit Philadelphia 2019
Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get a more grounded sense of what’s on the minds of ...
It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to ...
The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for channels is a good practice, these numbers should not be ...
The Right-Hand Rails Are Gone…And?
What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, the consensus seems to be leaning towards it was a ...
