GA4 Q&A, Microsoft Video Ads, & ACES
Gobble 🦃 We interrupt the day before the long holiday weekend with some important digital marketing announcements! The move to GA4 is approaching. MarTech has a Q&A with the Director of Google Analytics on the migration from UA (Universal Analytics) ...
Snap Shopping, Reasonable Advertising, & Warm Coats
I had a thought… What if we all did one more nice thing every day? Perhaps it’s holding a door or paying for someone else’s coffee. Imagine how much nicer, more vibrant our lives would be. Just a thought…. ...
AI Legislation, YouTube Content Targeting, & Marketing Monsters
Happy mid-week! Where I am, the neighbors really deck out their homes for Halloween. Two-story skeletons. Spiderwebs encasing porches. Even a sharkhead snacking on an unfortunate swimmer. The creativity is astounding! I could go on a mini-rave about this season, ...
Helpful Content Update, Media Talent Crisis, & Outlook Ads
Hello from the outside 🌞🎶 Trying to get all your outside activities squeezed into the summertime is always difficult. But, as Adele sings, at least we can say that we've tried! This summer flew by. (I’m still trying to ...
Wiki Status Post, The Apple Clubhouse, & Lemonade-Scented Candles
Hey y’all! August may be drawing to an end soon, but we are far from stopping this digital marketing train! 🚅📰📰📰📰📰🚃 Our friend and CEO from The Mather Group, Josh Greene, shared some facts about the State of Wikipedia ...
Niki’s Notes August 11, 2022
Hi, Update: this e-briefing was originally a component of our Owlthena service, which is being sunsetted, along with its website and social properties. Thank you to everyone who tried this original twist on sounding boards for business leaders. While the ...