Google Ranking Doc Leak, TikTok Layoffs, & True Creativity
Hi all, Missed you last week, but we’re back with all the digital marketing action today! Another week, another "HUGE" Google story has the SEO world buzzing. No, it's not more about AI Overviews (that's so last ...
AI Overviews, Perplexity Daily Digest, Cookies and Bad Ads
Heyo! DBE Perspective... 💬 Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The ...
What Google’s AI Overview Release Means for SEO and SAIO
ICYMI, Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the ...
AI Link Citations, Google Antitrust Trial Updates, & Skittles’ Tiny Apartment
Hiya! Time to turn on the digital marketing thinking caps. We’re getting ready to dive in! ChatGPT-4o (o standing for “omni”) rolled out on Monday, and it’s getting closer to the robot assistants we see in the ...
Position-less Marketing, Dancing Monkeys, & Hyperpersonalization
Hello and welcome! In case you’re new here, this is your weekly dose of digital marketing news and data to help you make informed decisions. Stay tuned to the end for a dash of mindfulness to ease the stress ...
Future of Google, High CPCs, Effective Leadership, & Eddie The Terrible
Hiya! You know those days when it seems everything has gone sideways? We all have ‘em. I think the trick is to look at them in their entirety. Here are some thoughts: Is everything about traffic bad? Yes, it slows ...
