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New Google Analytics 4 Announced on October 14th

By |10/16/2020|

Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics.  No need to make a wholesale change yet. GA4 is currently available to Universal Analytics users and Google recommends ...

Google Ads Lead Form

By |12/13/2019|

Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ of searches are conducted from mobile devices. In most instances, ...

The Future of Google Search Looks A Lot Like Social Media

By |10/09/2018|

Situation Review This article from Google talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social media in terms of favoring video, images and “stories.” And, ...