google

Who’s Afraid of a Google Algorithm Update?

By |07/01/2022|

DBE recently covered Google’s search algorithm Core Update in our June 8th What’s Hot Wednesday. We noted the update (which was global and applicable to all regions and languages) was designed to assess and reward website content considered more relevant ...

New Google Analytics 4 Announced on October 14th

By |10/16/2020|

Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics.  No need to make a wholesale change yet. GA4 is currently available to Universal Analytics users and Google recommends ...

Google Ads Lead Form

By |12/13/2019|

Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ of searches are conducted from mobile devices. In most instances, ...