VP of Strategy & Analytics Presents To Chief Outsiders

Princeton, NJ (September 22)— Marc Engelsman, Vice President of Strategy and Analytics, presented to the North East Regional Meeting of Chief Outsiders, Fractional CMOs for Accelerating Growth, this past Wednesday, September 20. The presentation focused on the impact of mobile-first indexing and voice search on marketing strategies. Marc presented to a closed group comprised of..

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Is Snapchat Right for Your Brand?

  Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses Snapchat, why and how they use it, and how advertisers can use it to..

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Digital Brand Expressions Adds POV on Snapchat to Slideshare

PRINCETON, N.J. (November 9, 2016) – Today, Digital Brand Expressions (DBE) announced it has added a new POV on Snapchat for marketers to its SlideShare account here. The POV, which details how Snapchat has evolved as a social platform as well as an advertising network, was developed by Nadine Goerke, Manager of Search and Social Programs..

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DBE’s VP of Strategy and Analytics Quoted in IBM Think Marketing Article

PRINCETON, N.J. (October 27, 2016) – Today, Digital Brand Expressions (DBE) announced its Vice President of Strategy and Analytics, Marc Engelsman, is quoted in an article for IBM’s online publication, Think Marketing.  The article is titled What Happens When Data Drives Creativity? To see this and other IBM articles, click here:  https://www.ibm.com/think/marketing/ To see other examples..

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Four Small-scale Social Platforms to Use for Your Business

By Rachel Petzinger You’ve heard it before – it’s crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age chances are most people have accounts on at least one of these social networks. By also having your brand on any of these platforms, you..

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University of the Sciences Renews Agreement for Search Engine Marketing with Digital Brand Expressions

PRINCETON, N.J. (October 5, 2016) – Today, Digital Brand Expressions (DBE) announced its client, University of the Sciences, has renewed its contract with DBE for search engine marketing solutions. “USciences has been very successful in working with DBE’s programs for the past three years to grow our digital presence and attract new students to our University,”..

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Visualizing Your Brand: 5 Do’s of Instagram

It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users are currently using the social platform, compared to only 17% in 2013. As internet users evolve to crave more visual-based content and less..

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