Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
Perceptive Marketer: Google’s Necessary Evil, Social Media News, & Design Skills For Non-Designers
Howdy, What’s goin’ on in digital marketing? Well, let me tell you.… ⌛Quiz: What’s considered a “necessary evil” at Google? An ex-Google exec said that it’s sending Google users to other web publishers, and from the decisions ...
Podcast Link-Building, Content Decay Prevention, & Questionable Data Usage
Howdy, Welcome to your favorite part of the week! (Well, one of your favorite parts of the week.) Let’s dive into the digital marketing extravaganza. Podcasts… for link building – can it be true? You betcha! In ...
Branding in AI, Tree Sweat, & Google Gen AI Paid Plans
Hiya! How are you doing, friends? I hope you’re ready for some digital marketing news – let’s get started! Fast Company is apparently seeing the same things we are. In their last AI Decoded newsletter, they discussed ...
Position-less Marketing, Dancing Monkeys, & Hyperpersonalization
Hello and welcome! In case you’re new here, this is your weekly dose of digital marketing news and data to help you make informed decisions. Stay tuned to the end for a dash of mindfulness to ease the stress ...
Has Written Content Become the “Um Like” of Marketing?
What was the last thing you read that had a positive impact on you? Was it an overused quote overlaid on an image of a tree? A misspelled ad headline for Cute & Cheep Clothes from a site you can’t ...
