Perceptive Marketer: YouTube Shorts Untapped, ROI of SEO, & Brand Backlash
Hi all – March has brought some spectacular winds (of digital marketing change). Check it out! "Google Search is 373x bigger than ChatGPT search" — we think this headline is gilding the lily of Google while downplaying ...
Google Ranking Doc Leak, TikTok Layoffs, & True Creativity
Hi all, Missed you last week, but we’re back with all the digital marketing action today! Another week, another "HUGE" Google story has the SEO world buzzing. No, it's not more about AI Overviews (that's so last ...
Branding in AI, Tree Sweat, & Google Gen AI Paid Plans
Hiya! How are you doing, friends? I hope you’re ready for some digital marketing news – let’s get started! Fast Company is apparently seeing the same things we are. In their last AI Decoded newsletter, they discussed ...
GA4 Q&A, Microsoft Video Ads, & ACES
Gobble 🦃 We interrupt the day before the long holiday weekend with some important digital marketing announcements! The move to GA4 is approaching. MarTech has a Q&A with the Director of Google Analytics on the migration from UA (Universal Analytics) ...
Boomin’ Brand Loyalty, Customer Experience, & Ad-less Social Media
Hey-ya! I don’t know about you, but September is my favorite month. It’s cooling down a bit from the August roasting, pumpkin spice flavors are warming up mugs countrywide, and so many things are beginning. Gotta love it ♥ …. ...
Comfy Copywriting, #Authentic, & TikTok Shop
Howdy Ho! Hoping you all had a wonderful Labor Day weekend 🎉. As hard workers, we all need a little break sometimes. We’re happy to have you back. Now, here’s what you’ve been waiting for…. TikTok’s opening up… *drumroll ...