AI Legislation, YouTube Content Targeting, & Marketing Monsters
Happy mid-week! Where I am, the neighbors really deck out their homes for Halloween. Two-story skeletons. Spiderwebs encasing porches. Even a sharkhead snacking on an unfortunate swimmer. The creativity is astounding! I could go on a mini-rave about this season, ...
Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. How is that both true and false? The true part: ...
🎥 Marc Engelsman on MarketingProfs Webinar
Marc Engeleman, DBE's VP of Strategy and SEO, discussed how having a more concrete view of your website visitors and what they are seeking will drive more conversation and ROI in this MarketingProfs webinar. Watchers can learn: how to extract ...
