Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. While it’s not the newest social media platform, the number of active users (1.04 billion daily active users on average as of December 2015) and..
Every month there are new ways for social to be used to reach existing and perspective users. But first you have to get your brand in the game. One of the fastest ways of reaching your target audience on any social media channel is by getting influencers promoting your brand’s message. Finding the right influencers..
If I love something, I tend to put a lot of time and devotion into it. But this wasn’t something I foresaw. It was an affair I didn’t even know I was having. And it’s an affair I don’t regret. Here’s my story: I never imagined myself as a professional and personal blogger or thought..
Background on Google Knowledge Graphs In November 2015, Barry Schwartz, CEO of Rusty Brick, reported for SERountable.com that Google was hinting about changes that might enable webmasters to better control, or at least have more influence over, what Google services up in Knowledge Graphs. If you’re not sure what Knowledge Graphs are or why they’re..
We have advocated the use of structured markups to boost click throughs from natural search results for quite a while. A new study from Blue Nile Research provides new data around this topic that search marketers will find useful too. From the Blue Nile Research executive summary: “…we see that the rich-media‒ enhanced result in..