By Rachel Petzinger You’ve heard it before – it’s crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age chances are most people have accounts on at least one of these social networks. By also having your brand on any of these platforms, you..
By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now more than ever. While both apps are widely popular among millennials, each have their own approach to ad spend, viewership, and UX. In this infographic,..
It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users are currently using the social platform, compared to only 17% in 2013. As internet users evolve to crave more visual-based content and less..
By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A child falling into a gorilla cage at the Cincinnati Zoo. All of these events I learned about on social media as they were happening. Let’s..
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. How is that both true and false? The true part: Capturing data is technically easy – if it’s tag-able, it’s trackable. The false part: Attributing..
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for channels is a good practice, these numbers should not be the only view of a marketing initiative’s success. As marketers, we’ve all had the experience..
What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, the consensus seems to be leaning towards it was a non-event. Ad-a-geddon turned out to be a walk in the park. Here’s Why It’s Not..
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to Pew Research Center, 72% of the adult population’s first reaction to a symptom or condition..
By: Marc Engelsman Vice President of Strategy The first annual SEMPO Member Forum was held earlier this month and I found the event very rewarding on a number of levels. Here are a few highlights and takeaways from my perspective: • There were about 125 SEMPO member attendees from all across North America as well..
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. While it’s not the newest social media platform, the number of active users (1.04 billion daily active users on average as of December 2015) and..