Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics. No need to make a wholesale change yet. GA4 is currently available to Universal Analytics users and Google recommends setting up a GA4 property to run in parallel with your current setup. However, it..
Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ of searches are conducted from mobile devices. In most instances, mobile conversion rates are lower than on desktop (source: WordStream). Think about it, who wants..
Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get a more grounded sense of what’s on the minds of digital marketers. Here are a few themes that emerged from my time at Digital Summit..
Situation Review This article from Google, https://blog.google/products/search/improving-search-next-20-years/ talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social media in terms of favoring video, images and “stories.” And, as always when Google announces changes, people in the industry question the impact..
Situation Review A recent NPR (National Public Radio) segment explored questions that marketers have been raising regarding the effectiveness of Facebook as an advertising platform. Because the nature of social media as a marketing tool is interest based rather than intent based, it is not unusual for companies to question whether the advertising is worth..
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to Bing Ads, too). According to research conducted by Adestra and Ascenda2 in February of this..
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion in worldwide online ad sales, and Amazon morphs into a $2.8 billion ad platform, Google is still by far the online advertising leader with $73..
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already rolled out a new discovery focused “Explore Feed” in which organic posts originating from Pages were taken out of the News Feed and..
By Danielle Zilg Earlier this month Search Engine Land put out the fourth edition of its “The Periodic Table of SEO Success Factors”. The periodic table is a handy tool developed to help website owners make sense of what’s most important to driving SEO success. It’s a visual guide to the fundamental criteria that every..
We’re running our lives with our mobile devices – and the numbers prove it. Just to give you an idea – almost 60% of all search queries in 2016 were done on mobile. In light of stats like this, Google has announced that it will be switching from a desktop-first index to a mobile-first index..