Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get a more grounded sense of what’s on the minds of digital marketers. Here are a few themes that emerged from my time at Digital Summit..

Situation Review This article from Google, https://blog.google/products/search/improving-search-next-20-years/ talks about updates being implemented by Google on its 20th anniversary.   Many of these updates are leveraging the look, feel, and functionality of social media in terms of favoring video, images and “stories.”  And, as always when Google announces changes, people in the industry question the impact..

Situation Review A recent NPR (National Public Radio) segment explored questions that marketers have been raising regarding the effectiveness of Facebook as an advertising platform. Because the nature of social media as a marketing tool is interest based rather than intent based, it is not unusual for companies to question whether the advertising is worth..

We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to Bing Ads, too). According to research conducted by Adestra and Ascenda2 in February of this..

By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion in worldwide online ad sales, and Amazon morphs into a $2.8 billion ad platform, Google is still by far the online advertising leader with $73..