Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ of searches are conducted from mobile devices. In most instances, mobile conversion rates are lower than on desktop (source: WordStream). Think about it, who wants..
Some Take-Aways From My Time at Digital Summit Philadelphia 2019
Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get a more grounded sense of what’s on the minds of digital marketers. Here are a few themes that emerged from my time at Digital Summit..
The Future of Google Search Looks A Lot Like Social Media
Situation Review This article from Google, https://blog.google/products/search/improving-search-next-20-years/ talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social media in terms of favoring video, images and “stories.” And, as always when Google announces changes, people in the industry question the impact..
The Effectiveness of Facebook Advertising
Situation Review A recent NPR (National Public Radio) segment explored questions that marketers have been raising regarding the effectiveness of Facebook as an advertising platform. Because the nature of social media as a marketing tool is interest based rather than intent based, it is not unusual for companies to question whether the advertising is worth..
It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to Bing Ads, too). According to research conducted by Adestra and Ascenda2 in February of this..
Lose the Media-Buy Mindset to Succeed with Paid Search
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion in worldwide online ad sales, and Amazon morphs into a $2.8 billion ad platform, Google is still by far the online advertising leader with $73..
Facebook’s New “Explore Feed” Feature and What It Means for Business Pages
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already rolled out a new discovery focused “Explore Feed” in which organic posts originating from Pages were taken out of the News Feed and..
Our Thoughts on Search Engine Land’s Latest SEO Periodic Table
By Danielle Zilg Earlier this month Search Engine Land put out the fourth edition of its “The Periodic Table of SEO Success Factors”. The periodic table is a handy tool developed to help website owners make sense of what’s most important to driving SEO success. It’s a visual guide to the fundamental criteria that every..
Understanding Mobile-First Indexing in a Mobile-First World
We’re running our lives with our mobile devices – and the numbers prove it. Just to give you an idea – almost 60% of all search queries in 2016 were done on mobile. In light of stats like this, Google has announced that it will be switching from a desktop-first index to a mobile-first index..
Is Snapchat Right for Your Brand?
Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses Snapchat, why and how they use it, and how advertisers can use it to..