Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. ...
The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for ...
📰 Veronica Fielding in Chief Executive Magazine
“My mother always said, ‘It doesn’t matter what other people think,’” DBE CEO & President, Veronica “Niki” Fielding, shares in Chief Executive Magazine. “But that didn’t quite ring true for ...
The Right-Hand Rails Are Gone…And?
What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, ...
Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely ...
Facebook: Love at First Site
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. ...
Strategies to Jump Start your Love of Social Media in 2016
Every month there are new ways for social to be used to reach existing and perspective users. But first you have to get your brand in the game. One of ...
I’m in a Love Affair: How Blogging and Social Media Won My Heart
If I love something, I tend to put a lot of time and devotion into it. But this wasn’t something I foresaw. It was an affair I didn’t even know ...
DBE Releases POV on the Internet of Things
PRINCETON, N.J. (February 1, 2016) – Today, Digital Brand Expressions (DBE) released its most recent whitepaper,“What Is the Internet of Things, and How Will It Impact Marketing?” written by Joe Goodlad, ...
More Knowledge Graph Control for Websites–Coming Soon or a Tease?
Background on Google Knowledge Graphs In November 2015, Barry Schwartz, CEO of Rusty Brick, reported for SERountable.com that Google was hinting about changes that might enable webmasters to better control, ...
Structured Markups—Google Hinting Means More Reasons to Use ‘Em
We have advocated the use of structured markups to boost click throughs from natural search results for quite a while. A new study from Blue Nile Research provides new data ...
Digital Brand Expressions Releases Point of View on Instagram for Marketers
PLAINSBORO, N.J. (July 8, 2015) – Today, Digital Brand Expressions (DBE) released its seventh Point of View (POV) statement of 2015. It is authored by Hannah Bridge, Manager of Digital Content. ...
