Is Snapchat Right for Your Brand?

  Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses Snapchat, why and how they use it, and how advertisers can use it to..

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Four Small-scale Social Platforms to Use for Your Business

By Rachel Petzinger You’ve heard it before – it’s crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age chances are most people have accounts on at least one of these social networks. By also having your brand on any of these platforms, you..

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The Battle of Snapchat vs. Instagram

By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now more than ever. While both apps are widely popular among millennials, each have their own approach to ad spend, viewership, and UX. In this infographic,..

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Visualizing Your Brand: 5 Do’s of Instagram

It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users are currently using the social platform, compared to only 17% in 2013. As internet users evolve to crave more visual-based content and less..

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Social Media in the News Industry

By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A child falling into a gorilla cage at the Cincinnati Zoo. All of these events I learned about on social media as they were happening. Let’s..

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The Importance of Integrated Marketing

By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for channels is a good practice, these numbers should not be the only view of a marketing initiative’s success. As marketers, we’ve all had the experience..

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The Right-Hand Rails Are Gone…And?

What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, the consensus seems to be leaning towards it was a non-event. Ad-a-geddon turned out to be a walk in the park. Here’s Why It’s Not..

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Importance of SEO in Pharma

By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to Pew Research Center, 72% of the adult population’s first reaction to a symptom or condition..

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SEMPO 2016 Member Forum Recap

By: Marc Engelsman Vice President of Strategy The first annual SEMPO Member Forum was held earlier this month and I found the event very rewarding on a number of levels. Here are a few highlights and takeaways from my perspective: • There were about 125 SEMPO member attendees from all across North America as well..

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