News & Insights
We routinely publish digital marketing POVs (point of view statements) and blogs on key issues in the industry for our clients and select other stakeholders.
The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may ...
Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and ...
You’ve Got Answers, But What Are the Questions? AI Search Prompt Research Tactics for Smarter Content Strategy
You walk into a crowded room — a soiree of sorts. Around you, the ...
Our goal is to widen our perceptions as marketers through industry news and mindful perspectives. Every week, we curate high-level articles to give strategic insight to marketing decision makers.
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google ...
Perceptive Marketer: LLMs Are Picky Toddlers — You Gotta Know What They Like
Did the title draw you in? I hope so, because that’s my best metaphor ...
Perceptive Marketer: Losing the Brakes on the AI Industry, Zero-Click Searches, and AI Cloning
Heyo! Digital marketing news waits for no one — let’s get started! ...
Elevate to your best self with articles and insights that offer new approaches to life, work, and beyond, curated by DBE’s President & Founder, Niki Fielding.
Niki’s Notes has moved! Find the latest edition on A Better Paradigm, a website dedicated to building kinder workplaces!
And we’re making news, so be sure to check out our press releases, news coverage, and speaking engagements too.
DBE Team Will Host Webinar on Search AI Optimization
Princeton, NJ (October 14, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will host a webinar ...
DBE Team Presents SAIO to IABC NY Tristate
Princeton, NJ (September 19, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will be presenting to ...
A Better Paradigm Launch
Princeton, NJ (July 23, 2024) – Digital Brand Expressions, LLC has launched A Better Paradigm℠ (ABP) ...
