The Effectiveness of Facebook Advertising

Situation Review A recent NPR (National Public Radio) segment explored questions that marketers have been raising regarding the effectiveness of Facebook as an advertising platform. Because the nature of social media as a marketing tool is interest based rather than intent based, it is not unusual for companies to question whether the advertising is worth..

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It’s Not Rocket Science Until It Is…

We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to Bing Ads, too). According to research conducted by Adestra and Ascenda2 in February of this..

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Lose the Media-Buy Mindset to Succeed with Paid Search

By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion in worldwide online ad sales, and Amazon morphs into a $2.8 billion ad platform, Google is still by far the online advertising leader with $73..

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Is Snapchat Right for Your Brand?

  Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses Snapchat, why and how they use it, and how advertisers can use it to..

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Four Small-scale Social Platforms to Use for Your Business

By Rachel Petzinger You’ve heard it before – it’s crucial to be on Facebook/Instagram/Twitter/Snapchat if you want to stay relevant with your customers. After all, in this day and age chances are most people have accounts on at least one of these social networks. By also having your brand on any of these platforms, you..

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The Battle of Snapchat vs. Instagram

By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now more than ever. While both apps are widely popular among millennials, each have their own approach to ad spend, viewership, and UX. In this infographic,..

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Visualizing Your Brand: 5 Do’s of Instagram

It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users are currently using the social platform, compared to only 17% in 2013. As internet users evolve to crave more visual-based content and less..

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