News & Insights
We routinely publish digital marketing POVs (point of view statements) and blogs on key issues in the industry for our clients and select other stakeholders.
What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine ...
Measuring Search Marketing Success in the AI Age
Two questions on digital marketers’ minds these days are: “What is the impact of ...
Ch-ch-chAInges… As AI Search Rapidly Evolves in 2025
Can you believe we’ve reached the end of the 3rd Quarter 2025? January seems both ...
Our goal is to widen our perceptions as marketers through industry news and mindful perspectives. Every week, we curate high-level articles to give strategic insight to marketing decision makers.
Perceptive Marketer: Refreshing Evergreen Content, GEO Rush, & Tell Me Without Telling Me
Hi, *Natalie unapologetically slaps a briefcase on the table while simultaneously unclasping the locks ...
Perceptive Marketer: 3-Course Quiz, Content Trends, & Fan-out Queries
Hi all, To whet your Thanksgiving appetite, today’s quiz on recent Perceptive Marketer issues ...
Perceptive Marketer: Schema is Morphing, Generational Market Research, & Consumer Spending Trends
Hi, I’m Natalie, and you’re watching Disney Chan... JK, it’s better than Disney (IMPO) — ...
Every Thursday, our CEO, Niki Fielding, shares links to news and insights on the compassionate workplace movement with commentary, spotlights on innovative companies, and not-for-profits that deserve extra love!
Niki’s Notes has moved! Find the latest edition on A Better Paradigm, a website dedicated to building kinder workplaces!
And we’re making news, so be sure to check out our press releases, news coverage, and speaking engagements too.
DBE Team Will Host Webinar on Search AI Optimization
Princeton, NJ (October 14, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will host a webinar ...
DBE Team Presents SAIO to IABC NY Tristate
Princeton, NJ (September 19, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will be presenting to ...
A Better Paradigm Launch
Princeton, NJ (July 23, 2024) – Digital Brand Expressions, LLC has launched A Better Paradigm℠ (ABP) ...
