What Google’s AI Overview Release Means for SEO and SAIO
ICYMI, Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the ...
Ranking Gen AI Platforms on What They Know and How They Talk About SAIO
The DBE Gen AI SAIO Blog Prompt We are constantly testing the evolving capabilities of Gen AI chatbots like Google Gemini, ChatGPT Plus, and Perplexity. This week we tried a different testing approach by prompting each of these three ...
Spring 2024 Rains Ads On Gen AI Results!
Ah, the good old days of 2023 when AI chatbots provided those pristine results to our search queries. The pages were so clean and the citations – so clear. It was like the first beautiful day of spring when ...
AI’s Alive! Now how do we teach it…?
I’ve been thinking about how the evolution of AI and its bursting into our SEO world can be viewed a little bit like the origin story of Frankenstein. First comes Dr. Frankenstein’s technological creation; he brought it to life ...
From Brand Authority to EEAT to SEO to SAIO
Have you heard about Moz’s Brand Authority metric? It was announced last fall at its Mozcon event and it has now been incorporated into its Pro platform as part of its new “Domain Overview” summary section. The section also ...
SEO vs. SAIO Content Strategy
You’ve probably heard of various Search Engine Optimization (SEO) content strategies like the pillar strategy. With Search Artificial Intelligence Optimization (SAIO), strategizing is a bit different… and, thus, exciting! Quick Review SAIO is about being cited and ...
