Google Ranking Doc Leak, TikTok Layoffs, & True Creativity
Hi all, Missed you last week, but we’re back with all the digital marketing action today! Another week, another "HUGE" Google story has the SEO world buzzing. No, it's not more about AI Overviews (that's so last ...
AI Overviews, Perplexity Daily Digest, Cookies and Bad Ads
Heyo! DBE Perspective... 💬 Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The ...
AI Link Citations, Google Antitrust Trial Updates, & Skittles’ Tiny Apartment
Hiya! Time to turn on the digital marketing thinking caps. We’re getting ready to dive in! ChatGPT-4o (o standing for “omni”) rolled out on Monday, and it’s getting closer to the robot assistants we see in the ...
Perplexity vs. Google Search, Meta AI Tools, & B2B Marketing Refresh
Guess what? … our favorite day of the workweek! We’re super excited to give you this week’s edition of Perceptive Marketer. Let’s goooo! How do Perplexity searches differ from Google? This article could have used Google ...
Free SAIO Guide, AI Prompt Formula, & the TikTok Ban
Hey y’all! We want to thank you for being readers of our newsletter. 😊 We get lots of questions about Search AI Optimization (SAIO), so we created a comprehensive SAIO strategy guide that overviews how it differs from Search ...
Spammy AI Content, Hyphenated Domains, & What’s Airchat?
Greetings! Have you taken a moment to breathe deeply today? No? Try it. Now that we’re a bit more centered, let’s see what’s going on in digital marketing. "Not all AI content is spam, but I think ...
