DBE Perspectives

A SAIO (Rhymes with Day-oh) and SEO Strategy Success Story

By |08/24/2023|

Last week, DBE launched our new SAIO (search artificial intelligence optimization) strategy for gaining link citations from conversational chatbots like Bing Chat and Google SGE.  The launch elements we used included: A blog post written in a conversational Q&A ...

What is Search Artificial Intelligence Optimization (SAIO)?

By |08/14/2023|

What is SAIO? SAIO stands for Search Artificial Intelligence Optimization. Do you mean using AI for optimizing your website? No, SAIO is for optimizing your website to be found for conversational searches done on AI chatbots like Bing Copilot and ...

Twitter (X) Competitors Infographic

By |08/04/2023|

In the week of July 24th, Twitter rebranded to “X” almost overnight. The volatility of the platform since last October has left many dedicated Twitter users confused about the fate of the platform. Announcements from Elon Musk, current Executive ...

Your 6 New Favorite Digital Marketing YouTube Channels

By |07/13/2023|

If you can’t tell, we are utter nerds for what we do, and for this Embrace Your Geekness Day, we want to share it with you (rhyme totally intended 🤓)! Here’s our favorite digital-marketing-focused YouTube channels: HubSpot Marketing - ...

The Chattribution Gap

By |07/10/2023|

In a recent DBE vlog, Natalie Lorenzo and I talked about ChatGPT’s AI limitations from a “search” perspective. We discussed two primary caveats to using ChatGPT for searches: ChatGPT’s database stopped receiving inputs in September 2021 so the information ...

🎥 What AI Can and Can’t Do in the Search and Social Space

By |06/21/2023|

Transcript: Marc: Hello, it feels like we’ve all been sprinting to keep up with AI developments. Last month, we discussed the new EEAT update in relation to emerging AI technologies. Now, we’re diving into AI’s impact on ...