Has Written Content Become the “Um Like” of Marketing?
What was the last thing you read that had a positive impact on you? Was it an overused quote overlaid on an image of a tree? A misspelled ad headline for Cute & Cheep Clothes from a site you can’t ...
AI’s Alive! Now how do we teach it…?
I’ve been thinking about how the evolution of AI and its bursting into our SEO world can be viewed a little bit like the origin story of Frankenstein. First comes Dr. Frankenstein’s technological creation; he brought it to life ...
A New Approach to Time in the Workplace
“Oh shoot, I’m late!” A jolt of adrenaline hits you as you scurry to get to where you need to go. You reach for your phone. A stack of meticulously organized papers flies off your desk like the most disappointing ...
🎥 Veronica Fielding on Systems Simplified Podcast
Veronica "Niki" Fielding, our CEO & President, guest-spoke on The Systems Simplified Podcast, hosted by Adi Klevit. Niki delves into how a business can entwine networking and expert delegation for clear expectations and efficiency. Listen now to hear how you can ...
From Brand Authority to EEAT to SEO to SAIO
Have you heard about Moz’s Brand Authority metric? It was announced last fall at its Mozcon event and it has now been incorporated into its Pro platform as part of its new “Domain Overview” summary section. The section also ...
SEO vs. SAIO Content Strategy
You’ve probably heard of various Search Engine Optimization (SEO) content strategies like the pillar strategy. With Search Artificial Intelligence Optimization (SAIO), strategizing is a bit different… and, thus, exciting! Quick Review SAIO is about being cited and ...
