The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for channels is a good practice, these numbers should not be ...
📰 Veronica Fielding in Chief Executive Magazine
“My mother always said, ‘It doesn’t matter what other people think,’” DBE CEO & President, Veronica “Niki” Fielding, shares in Chief Executive Magazine. “But that didn’t quite ring true for me. I realized over time that it’s good to get ...
The Right-Hand Rails Are Gone…And?
What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, the consensus seems to be leaning towards it was a ...
Importance of SEO in Pharma
By: Jeffrey D. Erb Advisor, Digital Brand Expressions This month we released a white paper on the need for SEO within Life Sciences companies, a topic that I find extremely relevant, particularly in today’s Life Sciences marketing environment. According to ...
Facebook: Love at First Site
Facebook is the first social platform of choice for most individuals and brands. Yes, it has grown up; is flooded by long-lost relatives who post strange comments on your pictures. While it’s not the newest social media platform, the number ...
Strategies to Jump Start your Love of Social Media in 2016
Every month there are new ways for social to be used to reach existing and perspective users. But first you have to get your brand in the game. One of the fastest ways of reaching your target audience on any ...
