Lose the Media-Buy Mindset to Succeed with Paid Search
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion in worldwide online ad sales, and Amazon morphs into a ...
Facebook’s New “Explore Feed” Feature and What It Means for Business Pages
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already rolled out a new discovery focused “Explore Feed” in which ...
Our Thoughts on Search Engine Land’s Latest SEO Periodic Table
By Danielle Zilg Earlier this month Search Engine Land put out the fourth edition of its “The Periodic Table of SEO Success Factors”. The periodic table is a handy tool developed to help website owners make sense of what’s most ...
Understanding Mobile-First Indexing in a Mobile-First World
We’re running our lives with our mobile devices – and the numbers prove it. Just to give you an idea – almost 60% of all search queries in 2016 were done on mobile. In light of stats like this, Google ...
Digital Brand Expressions Issues POV on Voice Search
Princeton, N.J. (April 4, 2017) – Digital Brand Expressions (DBE) announced today that it has issued a POV (Point of View) document on the impacts of voice search. In the POV, DBE provides information and insight to help businesses learn the what, ...
Is Snapchat Right for Your Brand?
Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at DBE, developed a snappy (couldn’t resist) take on who uses ...
