DBE Perspectives

Google Ads Lead Form

By |12/13/2019|

Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ of searches are conducted from mobile devices. In most instances, ...

🔊 Veronica Fielding on the Prove It! Podcast

By |10/29/2018|

DBE's CEO, Niki Fielding, answered Debbie Albert's questions about using Google AdWords (now called Google Ads) to build businesses of all sizes and ended with a short story about a client success on the Prove It! podcast. ...

The Future of Google Search Looks A Lot Like Social Media

By |10/09/2018|

Situation Review This article from Google talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social media in terms of favoring video, images and “stories.” And, ...

🔊 Veronica Fielding on the Women’s Wealth, The Middle Way Podcast

By |09/19/2018|

In this episode, DBE CEO & President, Veronica “Niki” Fielding, talks about how business has become increasingly transactional over the last few years. In the Women's Wealth: The Middle Way podcast interview, she shared observations about the ways business leaders ...

It’s Not Rocket Science Until It Is…

By |07/19/2018|

We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to ...