DBE Perspectives

SEO & SAIO Should Come Together (Right Now)

By |03/27/2025|

Various interpretations of the Beatles’ “Come Together” suggest it was written at a time of tension between the band members to unite them on the path forward. It came to mind after recent stories featured in our Perspective Marketer ...

Sometimes in SEO, “nofollow” Is the Best Approach

By |01/23/2025|

This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like Semrush. SEO-ers raced to figure out workarounds. Some entrepreneurial companies ...

2025 Hashtag Strategy: Are They Relevant?

By |01/14/2025|

As social platforms get smarter, many of them have stated that hashtags are not needed to distinguish the content of posts. For some users, hashtags continue to be a method for discovering useful posts. However, as social platform algorithms improve ...

SAIO/SEO Glossary of Acronyms, Names, and Best Practice Terms

By |10/24/2024|

Updated: 2/25/25Even though we launched Search Artificial Intelligence Optimization (SAIO) over a year ago, many people are still struggling to understand how GenAI tools are changing the way we search for information online, both for personal and work-related questions. We ...