Keywordless Search, the Search Wars, & Auto-Reply Social Media Messaging
Hey-O It’s the day-O for your favorite digital marketing newsletter! And have we got neeeewwwwss for you! We’ve seen Google Ad’s exact match go from super-strict-to-the-keyword to a relevancy-schmelavancy technique. As Search pulls us more into a “keywordless” world, ...
Top Mistakes with GA4, YouTube SEO, & 5 Leadership Skills
Knock, knock! We’re here, and we’re back with another excitingly gripping edition of What’s Hot Wednesday. Let’s get to the good stuff! The final days of UA (Universal Analytics) are upon us. Here are some crucial mistakes to avoid with ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
Universal Analytics Data Download, YouTube’s Differentiator, & Email CTAs
Hi, how are ya? In addition to my position at DBE, I also teach yoga twice a week. There’s a beautiful change in a person before and after they practice. Maybe they breathe a little deeper… or their shoulders are ...
TikTok Widget, Bing Losing Search Market Share, & Gaining Consumer Trust
Hi! 👋🏼 I don’t know about you, but I love grabbing my laptop, setting up an umbrella, and working outside. There’s nothing like a face full of fresh air while you work. (I’m actually writing this edition on my deck.) ...
Creative Content, YouTube Short Ads, & Digital Ad Spending
Heyoo 😃 What’s going on? A LOT as always. We’ll get to the meat of it for ya, no worries: To compete against the strengths of TikTok, Google is making improvements to YouTube Shorts for advertising, including “First Position on ...
