Keyword Match Type Behavior, Your SEO Toolbox, & Commercial Disconnect
What a weekend! Lunar New Year on Friday (with a shout out to our neighbors for delicious wonton soup), a socially distanced family birthday celebration, Valentine’s Day, and then Monday off for President’s Day. It wasn’t a relaxing weekend but ...
OWLTHENA WHAT’S HOT WEDNESDAY FEBRUARY 10, 2021
How’s your week going? Are you off on Monday? We are at DBE/Owlthena, and I’m looking forward to that extra day to do some reflecting and planning that somehow never really happened at the end of December/beginning of January, though ...
Bargaining Power in Australia, Newsfeed Algorithm, & Marketing Effectiveness
Lots of snow here in the mid-Atlantic, making up for no snow last year. Working from home has brought new appreciation for icicle formations. Not always in the same place, and the variety in length and where they form is ...
OWLTHENA WHAT’S HOT WEDNESDAY FEBRUARY 3, 2021
So good ole’ Punxsutawney Phil saw his shadow yesterday, forecasting 6 more weeks of winter. Well, that’s good news, because that means we get to do 6 more weeks of fireside nights, hot chocolate (and other warming beverages ?) and then look ...
Apple’s Privacy Changes, Instagram Stories, & What About a Clubhouse?
Another week with so many good stories to share. Here are this week’s attention grabbers: To tweet or not to tweet, that is the question posed research firm Morning Consult at the request of journalist Ben Smith, writing for the ...
Grammar = Credibility, Google in Australia, & Teen Marketing?
I hope you have your digital marketing cap on because we have some great stories to share with you this week from the DBE team: It’s not too late to start “Rethinking your strategic planning for 2021.” This article recommends ...
