HAPPY 2025!
A new year of updates, obstacles, learnings, and successes. I am grateful you’re here! 🙂
Let’s jump into the digital marketing news!
SEO & SAIO
- 🎥 SEO Strategy for 2025… where have we been and where are we going? Find out in our latest DBE update video! Topics include:
- 2024 GenAI Evolution
- Things to Watch in AI for 2025
- Search Ads
- Technical Strategy
- Social Signal Strategy
- Content Strategy
- The new year is always a good time to look back and look forward. Take an SEO look-back with the Top 15 SEO Stories of 2024.
- Google Core and Spam Updates hit us in December 2024. Here are our findings in a fun, carousel format. If you want more depth, here’s the specific update from Search Engine Journal and the 2024 update overhaul from Search Engine Land.
Do Good Spotlight: Generation Hope 🌠
Becoming a parent at any age is a huge lifestyle change. For student parents, the stress of this transition can be amplified. Generation Hope supports teen parents and their children as they pursue their education. The charity provides families with custom assistance, so they are empowered to create the best futures for themselves. See how they are making a difference: Generation Hope.
Digital Marketing
- EMARKETER takes a look back at marketing trends over the past 25 years. It highlights the impact of the internet, mobile devices, and AI as a driver of industry change. When asked to look ahead 25 years, marketing leaders’ responses coalesced around three themes:
- connecting more with consumers,
- leveraging data collection to improve more effective/efficient personalized marketing, and
- the continued integration of AI as a tool to improve marketing performance overall.
- UNLEASH THE KRAKEN… I mean, META AI PROFILES! 🤖 Meta will be deploying millions of generative AI profiles on all its apps. It will increase engagement and followers for users (which even if it’s artificial will make many users happy). BUT, brands should see what percentage of followers are real people before making influencer marketing deals.
- X will be focusing on entertaining content… which is a change up from Elon Musk’s original stance. Musk stated he wants platform content to be more “positive, beautiful, or informative,” so if X is in your social plan for 2025, keep that in mind.
Thoughts to Take With You… 💞
Story time! 📖
Many of the blurbs in this section are also themes for my yoga classes.
On Sunday, a student thanked me for advice I shared a while back. (The advice was about embracing the perspective that you get to experience things instead of having to do them. You don’t have to drive your car… you get to drive your car.) She said she’s been using it in her day-to-day life.
This piece of advice passed through a long chain of ears…. I heard it from our CEO & President, Niki Fielding.
The point is… you never know how your words will impact others.
How can you spread more inspiration into 2025?
Peace ☮️
Natalie
P.S. Snow Is Not Actually White
It’s actually translucent — light reflecting on it only makes it look white.
The Inuit have 50 words or snow, while the Scots have 421!
Snow forms around a single particle — whether it’s dust, pollen, sleet droplets.
Get to snow more interesting fun facts from BBC!
