*gasp*
It’s the last Perceptive Marketer. Of. The. Year.
Oh no, don’t cry. It’s okay – we’ll be back in 2025! 😎
SEO & SAIO
- Gemini 2.0 is here. What does that mean? AI Overviews can handle “more complex topics and multi-step questions, including math equations, multimodal queries and coding.” That’s pretty cool… but we will have to judge for correctness when we see it.
- Just when you thought it was over… Google’s December 2024 core update has commenced! It’s expected to last 2 weeks and is updating a different system from the November core update. As of now, the specifics of the updates are unknown, but we’ll keep you posted as we uncover things.
- It’s that time of year again… Google Trends has published its Year In Search. This year’s version lets you search keyword trends by country and categories, including Trending, Entertainment, Sports, Music, Food & Lifestyle, etc. In the U.S. version (which we are providing a link to), you can search trends by location or zip code. FYI, the top Near Me search for our office location in Princeton was “eclipse glasses near me.” Did you also forget the eclipse was this year?
- An oldie, but a goodie. Need a refresher on canonical tags? Check out this Moz Whiteboard video from a few years ago.
Do Good Spotlight: One Warm Coat 🌠
Their mission is to “provide free coats to children and adults in need while promoting volunteerism and environmental sustainability.” One Warm Coat is a national nonprofit that holds coat drives and donations to protect people from the cold. They repurpose used outwear to stay as sustainable as possible. We’re sure you’ll warm up to their mission. Visit their website: One Warm Coat.
Digital Marketing
- Have you heard of Insta’s new Trial Reels? Insta is allowing creators to try out a new Reel with a non-follower audience to see how it performs. If it performs well, you can share it with your followers after. The Insta @creators account has the deets.
- The CMO Survey Fall Edition included CMOs’ marketing budget change forecasts for the next twelve months by area (e.g., CRM, brand building, new products intros, etc. ) and economic sector (e.g., B2C and B2B products and services). B2B Products Budgets are forecast to have the highest budget increases across 4 of 5 areas surveyed. There is also a finding that CMOs are more focused on short-term brand performance (68.8% of budget spend) vs. long-term brand building.
Thoughts to Take With You… 💞
This year, you will have taken approximately 7.5 million breaths.
What did you do with those breaths?
Think about all that you accomplished… all the challenges you overcame… all the smiles you caused….
Let’s send gratitude for each breath, person, place, thing that we experienced this year, because they can help us become stronger, kinder people.
Happy 2025, ev’rybody!
Natalie
P.S. Red Light, Green Light, Gooooo
Spanish or Vanish just got out of my head… now, a new Duolingo banger has taken its place.…
Have you seen this yet? You better, especially if you’re a Squid Game fan.
