Hey y’all 😀

The digital marketing world is ablaze. 🔥Between the X rebrand and the AI revolution, there’s so much dirt to dish. Let’s get to it!

• The blue bird was retired last week for “X”, the “everything app”. The X may be familiar to you from Musk’s previous and continuing endeavors, including SpaceX and X.com. One thing I want to note here: it looks like Twitter isn’t going to be Twitter anymore. Yet, there are countless apps trying to take its place. It’s a classic case of wanting something you don’t have.

• From a business standpoint, Twitter’s rebrand has lots to teach us. Inc. has a great piece on that for us.

• On the topic of unhinged social media, let’s talk about the person in charge of branded social media accounts. Sure, we love a good Wendy’s roast or the relentless owl of Duolingo’s TikTok. But this relatable, human-like approach can be overdone and cross the line from relatable to offensive. We just have to know the balance for the brand. More from DigiDay.

• Was Threads just a fad? Was the launch rushed? Possibly. The Washington Post reviews Meta’s history of quick, bare-bones launches and the future possibilities of Threads.

Do Good Spotlight
🌟 Alliance for Reforestation 🌟

Deforestation increases mudslides and devastates the soil, food security, and water sources in Guatemala. Alliance for Reforestation (AIR) has spent the last 25 years working to rebuild the land, not only through planting trees, but through teaching self-sustaining regenerative farming, rural-school scholarships, and more. They are working to be sustainable and expand their reach beyond Guatemala. Learn more: Alliance for Reforestation.

• How can generative AI drive sales in terms of lead qualification and personalization at scale? This McKinsey article includes a roadmap of “Six ‘no regrets’ AI strategies” for pushing AI transformation for your sales and marketing teams.

• We’ve talked about the over-broadening of broad match before. With the help of AI capabilities, Google has a deeper understanding of a user’s search intent. Think With Google provides 3 of the most significant improvements they’ve made to broad match. They also make it very clear that success in search advertising still needs to be driven by smart, human marketers… *cough cough* like us…
  • To counter Google’s point, Search Engine Land reports that broad match has the lowest CTR (relevance) compared to the other match types.

• Speaking of Google Ads, Alphabet (Google’s parent company) reported better-than-expected ad revenues results for Q2. Google Search was up 5% and YouTube up 4%.

The digital world is flipping on its head. While it’s exciting, it can also be draining. Take some time to appreciate the positives in your day. These things will help us when the rest of it gets a little wacky.

Keep on keepin’ on,

Natalie

Did you know?

• Hummingbirds are the only birds that can fly backwards.
• Starfish do not have a brain.
• The only mammal capable of flight is a bat.

If you did, that’s pretty cool. If you didn’t, join the club 🤪

Hey, speaking of clubs… tell your friends to join ours!