What’s that?
You’re ready for this week’s marketing news? We gotchu.😎
SEO & SAIO
- Google crawl budget best practices have been updated. What’s new? Google wants the same links on mobile and desktop versions of your site. It’s all playing into Google’s movement toward mobile-first indexing.
- OpenAI “treated” us with the launch of its SearchGPT capability on Halloween. It is currently available only to ChatGPT Plus and Team users, as well as SearchGPT waitlist users (like DBE). Here’s an example of how the SearchGPT function SAIRP looks like (see first image) and how its link citations look (see second image). The launch of this function comes earlier than expected and now elevates ChatGPT from a Secondary to a Primary target for SAIO.
Optimizing Your Website for GenAI Searches Free Webinar
Learn how you can increase your website visibility through GenAI search citations. Hosted by Digital Brand Expressions’ VP of Strategy and SEO/SAIO, Marc Engelsman and DBE President Niki Fielding. Join our free webinar to learn how SAIO strategies can work for gaining your brand GenAI search visibility, awareness, and sales
Date: November 13, 2024
Time: 1-2pm ET
Do Good Spotlight: Convoy of Hope 🌠
This hurricane season has brought devastation to many communities. Convoy of Hope is distributing food, water, and relief supplies to the areas hardest-hit by Hurricanes Helene and Milton. Learn how you can help: Convoy of Hope.
Digital Marketing
- YouTube thumbnails… they’re more important than we could ever know. YouTube professional, Aprilynne Alter, offers extraordinarily insight on the psychology, design, and strategy behind a killer thumbnail. She even says that half the success of the video is attributed to how it’s “packaged” in the thumbnail. Highly informative and entertaining watch!
- What’s just around the corner for marketing in 2025? Here’s EMarketer’s top 5 highlights:
- Digital platforms will face more regulations.
- Traditional search will be threatened by retail, social, and GenAI (but as you know from reading, GenAI platforms are a new opportunity for visibility).
- Retail media is facing growing pains due to the skew of budget toward Amazon and Walmart, as well as the increase of in-store retail media budget.
- As streaming services create less original shows, people are less inclined to keep subscriptions.
- Creators will get an influx of watchers as fewer people watch linear TV.
- MarTech offers a look “Beyond the funnel” with a new approach to content marketing. It focuses on target audiences’ problems and challenges as a crucial entry point for lead generation. Written for B2B brands, we think it also applies to B2C and DTC content marketers as well as SEO and SAIO from a keyword/topic perspective.
Thoughts to Take With You… 💞
Daylight’s savings just passed.
Have you ever noticed how it affects people? (Almost) the whole county’s sleep schedules are out of sync at the same time. This can lead to frustrating repercussions even days later.
This is just a reminder that we all might need a bit more patience this week (even with ourselves).
Happy November! 🦃
Natalie
Super Full Beaver Moon P.S.
So, this year, we’ve had 3 supermoons in a row with the final one being on the 15th! This means that the moon is closer to Earth, so it appears larger.
This last supermoon is also on the Full Beaver Moon, which is when beavers start to shelter in their lodges.
I hope you set aside time to enjoy the moon next Friday (and every night)! 🙂
