Hi y’all,

Digital marketing news in 3, 2, 1… GO!

• Here are more top-line assessments of the impact of Google antitrust ruling from SEO experts including Dr. Pete Meyers (from Moz) and Neil Patel. Bottom line: nothing significant will change in the short term. Long term, it could lead “to a more competitive search market, (so) you might need to optimize for multiple search engines, not just Google.” Note: White-hat strategies (like ours) are designed to work across multiple search engines.

• Speaking of Google’s AI Overviews, there is now evidence that “the sources cited in Google AI Overviews match one or more of the web pages from the top 10 Google organic search results 99.5% of the time.” This is a significant change from Search Generative Experience (SGE) and its cited sources were different from the top 10 Google organic results 93.8% of the time. Why the abrupt turn around? Google is likely trying to establish more authority and trustworthiness to its AI Overviews responses by incorporating more traditional search ranking signals.

• The “dating app designed to be deleted” – it was hard to miss that phrase in their past years of marketing efforts. Hinge has not only been leaning into the humor of the campaign, but is also pulling in real stories from people who met on the app. They’ve even assembled a website and a zine. The creativity and audience-focused campaign is really striking and stands out in the ad chatter. Y’all know how much I love a creative campaign! Marketing Dive has more.

• As we are heading into the home stretch of 2024, now may be a good time to revisit your list of best next business reads. Here are two lists to help you out: What to read next: McKinsey’s 2024 annual book recommendations and A Better Paradigm’s Reading List.

Thoughts to Take With You… 💞

We all probably have a negative connotation with the words, “carbon dioxide”. We think of pollution, waste, poison… but let’s also not forget all the good it does. It helps plants grow and is an integral part of human functioning.

Many times when we find something with a “bad” association, it gets sorted into a “bad” box in our minds, making it impossible to see in another light. Yes, too much of anything is not great in too high of quantities (like work or sugar). Let us ask the questions… Are we judging these things too harshly? If yes, how would our relationship with it change if we struck a better balance with it?

Ciao!

Natalie

Fun facts flying your way!

• Giraffes are 30% more likely to be hit by lightning than people.
• The fear of long words is called Hippopotomonstrosesquippedaliophobia. (Whoever named this is really mean.)
• Snails have teeth.

Here are some more from BBC!