Howdy, howdy, howdy!

Today is National Cinnamon Day. Is there a better time to celebrate such a wonderful, versatile spice? Spiced chai… cinnamon baked goods… cinnamon-spiced sweet potatoes… all pay homage to this beautiful bark. Sometimes, it’s the small things that make a wonderful difference in your day. 🙂

Now, onto the digital marketing extravaganza!

• There is a playing field for Google Ads. There are two sides: one is Google ads best practices (by Google recommendation) vs. a controlled, marketer’s approach. Google is not an expert in your business, so you still need to have a hand in campaigns. On the other hand, machine learning is getting better everyday. We should be on the border between the two. The key is, context matters.

• We’ve been talking a lot about generative AI with SEO and SAIO, but it is interesting to see 35% of CMOs worldwide report they are investing in generative AI to create great brand experiences. The story comes with two key caveats: Be careful not to creep consumers out by misusing data via AI for personalization. And remember, human oversight of AI is essential.

Do Good Spotlight
🌟 Adaptive Adventures 🌟

Adventure is for everyone.

Adaptive Adventures’ vision is to ensure that all individuals with physical disabilities have access to participation in outdoor sports regardless of their location, equipment needs or economic status. As another member of REI Cooperative Action Fund, they are an organization working to make outdoor activities inclusive to all! Learn more about their mission and programs: Adaptive Adventures.

• Search Engine Land reassessed the value of links. One of the key takeaways: links are a great signal that users value in your content. They reinforce the Expertise, Experience, Authority, and Trust (EEAT) elements of your content that are core to Google’s current algorithm.
  LinkedIn and other social posts with links provide similar signals that reinforce EEAT and influence not only SEO rankings but also SAIO citations. See our latest blog below: ⬇️⬇️⬇️

DBE Insights 💭

As part of our ongoing “human” learning process on conversational AI searches, we’ve been talking with the chatbots themselves about their “machine learning” processes. We shared a recent Q&A session with Google’s Bard with an important question:

How would you rate LinkedIn, X (Twitter), and Facebook in terms of relevance and trustworthiness?

We made the table below based on Bard’s answer. Learn more in our latest blog!

• We’ve all heard interviews that range on the scale of not-so-great to absolutely-crushed-it. It may seem like the focus is only on the interviewee, but the interviewer is a major driver of the interview outcome. Dave Purdy goes over some true and hard-tested tips to conduct great interviews.

Look for the small sparks of joy in your day. They’re scattered about in every direction. You just have to look for them. 🙂

Happy Wednesday!

Natalie

Did you know Wednesday was named after the Norse God, Odin?

Actually, all the weekday names are based on Norse mythology.

Before I give you the link to learn more on that, send your digital marketing friends this signup link!

Okay, here it is: Norse Gods & Days of the Week.