We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free users), you want to know why this conversion pandemonium is happening.
Don’t worry, we’ll sum it up really quickly for you… in 215 words to be exact. Let’s jump in!
In short…
When analyzing conversion data between the 2 versions, note there may be natural deviations in conversion tracking differences.
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