Hey y’all!
August may be drawing to an end soon, but we are far from stopping this digital marketing train!
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- Our friend and CEO from The Mather Group, Josh Greene, shared some facts about the State of Wikipedia 🧩🌍. See their facts below or email josh@themathergroupllc.com for more info and to be added to his email briefings:
- “The total editing activity on Wikipedia has been high this month and last, compared to what we saw the previous quarter.”
- “The Wikimedia Foundation announced that they’ve entered into enterprise commercial access deals with Google and The Internet Archive.”
- “There has been an increase in activity on Conflict of Interest message boards since the start of the summer. A good indication that the community is not taking conflict of interest issues lightly.”
- 🍎 Apple is thinking about bringing ads to pre-installed apps (like Maps and Books) on Apple devices. Interesting that this is happening so close after the iOS 14 update… coincidence? We think not!
- Here’s a new approach to offering insights on SEO best practices: “The WORST SEO advice I heard this year (and what you should do instead)”. We don’t agree with all the recommendations, but, as a whole, it’s a good reminder to keep your content fresh and avoid overstuffing your content — and tags — with keywords.
- And here’s an opposite approach to discussing SEO from the very same Search Engine Land — “6 fundamental truths about SEO” — to which we simply say “preach!”
- For our e-commerce clients, check out these underused tactics to step up your SEO game.
Do Good Spotlight
🌟 Hydrocephalus Association 🌟
Affecting over 1 million Americans, Hydrocephalus is a chronic, neurological condition marked by an excess accumulation of fluid in the brain. The Hydrocephalus Association’s mission is to “find a cure for hydrocephalus and improve the lives of those impacted by the condition.” See more about what they do and plan to do: https://www.hydroassoc.org/
As always, please let us know if you’d like us to spotlight and donate to a cause that’s close to your heart. 💗
- Think With Google closed its series on digital transformation with this article based on a survey of how next-gen leaders deal with uncertainty. Three common traits emerged:
- break from traditional comfort zones
- think cross-functionally
- elevate the board’s role
- Our take on the last trait, if you don’t have a board, is to seek out advisors who can help push you in new directions.
- Chipotle is onto us. 👀 Their newest piece of merch has us cracking up in guilty delight.🍋
I hope you’re taking care and enjoying the last bits of summer! 🌻
Stay awesome,
Natalie
Why didn’t the email subject line go to the party? 📧
It had no body to go with.
…
We’re smart. We’re pretty nice. AND we tell jokes!
How could you not share us with your digital marketing buddies?
Send them this link! 😁
