Duh-DUH…Duh-DUH… DUHDUHDUHDUH 🦈

Put down the popcorn! 🍿 Time to take a break from binging Shark Week to get your digital marketing gossip…

• Drumroll, please. 🥁 Snapchat is coming to a desktop near you after 10 years of being a mobile-only app. Granted, it will be watered down, but it definitely opens new possibilities for the platform.

• LinkedIn has a lot of power with its platform data. Ya Xu from LinkedIn states that they “can’t afford to not do AI responsibly.” See what that means to the company in this interesting, tech read. 🤖

• How many TikTok followers do you need to start making money? 🎵🤑 See what Business Insider has to say on the subject….

• Paraphrasing a common adage: you can lead an online customer to your website, but you can’t make them buy. That’s why this article on “Five must-haves of a conversion worthy ecommerce website” from Search Engine Watch may be worthy of your time. (P.S. The title is misleading as the 5th must-have, called “Everything Else”, actually includes 5 tips, not just 1.)

Do Good Spotlight
🌟 American Psychiatric Association Foundation 🌟

The American Psychiatric Association Foundation works to spread awareness and erase stigma around mental illness. This nonprofit programming arm of the American Psychiatric Association complements the professional work of the APA by administering public outreach programs and support. Learn more about their mission: https://apafdn.org/

Got a great cause you’d like us to support? Reply to this email with your suggestion!

• Only 3% of B2B website visitors fill out on-site forms to access content. Why is that? 6Sense thinks enabling free access to content as a benefit will result in real buyers revealing themselves when the time is right. Don’t worry, you won’t have to fill out a form to read this article.

• 🔥 Hot Tips from DBE 🔥 We’ve had a few people interested in our unique team building exercises, so our Office Manager, Stacy Sarno, shared some of her best tips and tricks! And for those hardcore marketers who are not totally convinced activities to cultivate company culture are important, we’ve had some fun correlating Stacy’s activities’ planning with planning marketing campaigns. Read it all here.

Alright, back to your regularly scheduled programming! 📺

Warm Reefgards,

Natalie

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