It’s time to catch up on digital marketing news you may have missed. Here’s this week’s What’s Hot Wednesday for you:
- Facebook released another deep dive into small businesses and the effect of the pandemic. While there has been some recovery, there are still ways to go.
- Search Engine Land captures key SEO content recommendations from an SMX Create presentation including identifying content metrics/goals, performing persona keyword research, and building content calendars in this article.
- The “Digital Grocery Sales” category of ecommerce is quickly growing which should come as no surprise in this age of Covid. What is interesting is the percentage digital grocery sales represent of total retail ecommerce sales for Amazon, Walmart, and Target. Spoiler: if you don’t want to click, over 52% or $35B of Walmart’s total $67B ecommerce sales come from digital grocery. That’s a lot of cabbage…
- Google Ads is combining Smart and Standard Display campaigns this month. Via Search Engine Land: “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences,” according to Bonnie Pericolosi, director of product management for Google Display ads.
Do Good Spotlight on Walk to End Alzheimer’s:
Diana Bagas who heads DBE’s strategic partner, Launch Social Media, is walking to end Alzheimer’s Disease. We contributed to her mission and invite you to learn more and consider sponsoring her too. Find out about it here.
- WhatsApp, a popular messaging app owned by Facebook recently announced it will be testing a new business directory feature that helps its users find local businesses. Over 175 million people use WhatsApp globally, so the in-app business directory could be a great piece of digital real estate for advertisers to invest in. Although the pilot will only be launched in São Paulo, Brazil, if it proves to be a success, we can expect other countries to follow.
- According to Shopify, more than 27% of traffic to its stores in 2021 to date has come from international buyers. So, the timing is right for Shopify to launch a hub to help brands sell across borders.
- Bye Bert, hello MUM. Google’s recent update gives us lots to explore and test with. Please read the whole, and excellent, article by Joe Dawson in Search Engine Watch–here’s a peak: “Google’s MUM will remove the need to carry out multiple searches that users currently do in order to compare and gain deeper insights. It has the ability to understand and bring solutions based not just on textual content but also an interpretation of images, videos, and podcasts in a way that was never possible before. It understands 75 different languages which implies that it can pool and serve results to give users the most holistic and comprehensive search experience, answering even the most complex queries.”
We hope the rest of your week is productive and remember, if you have a not-for-profit you’d like us to feature—and donate to—shout it out.
