I hope your holiday season is off to a good start. After today’s read, there will be one more What’s Hot Wednesday this year and then we’ll be on hiatus until we publish again on January 6.

Here are a few stories to keep your marketing brain in high gear as we wind down 2020:

• “The Other 90” is a publication by Rob Engelsman (the son of our VP, Marc Engelsman; former DBE intern; and retired baby model) who is now the VP of Strategy at Annex88. This reflection piece pulls together thoughts from several digital marketing agency strategists on their role, the art and science of marketing prediction, and what happens when your view of behaviors and trends is restricted (thank you, COVID) to what people choose to share rather than what is visible when the lens is multi-dimensional.  
  
  
• Speaking of predictions, here are100+ Content Marketing Predictions for 2021from Content Marketing Institute.
  
  
• Snapchat has been opening new doors into the worlds of ecommerce and AR and using Bitmoji to create positive clothing brand affiliations. And some are noting the possibility for Snapchat to challenge major players in the AR field with new features and devices.
  
  

Do Good Spotlight on: Peace Center

We mentioned Peace Center last week, and this week they’re our not-for-profit of focus. The organization exists to empower and support individuals and organizations in efforts to prevent violence, promote the peaceful resolution of conflict and foster inclusive, equitable, and safe communities on a local, national, and global basis. You can learn more about Peace Center and donate if their mission resonates with yours here.

Wishing you a safe rest of the week and lots of positivity as the vaccines roll out and 2021 gets even closer!