We didn’t publish last week so this week’s issue is a bit of a catch up. Here’s what’s hot for digital marketers this week, but first, a thank you to all our veterans for their vital role in keeping our country safe. The “do good” spotlight this week is in your honor with our heartfelt thanks.
And here’s what’s hot for digital marketers:
- Hulu is beta testing a self-serve model for advertisers. Could this be a workable channel for your audiences? The minimum spend is $500 per campaign, and performance reporting promises to be “up to date” but no further details on how real time that will be. Let’s explore together…here’s a starting point.
- We saw this via Linda Waterhouse. Did you know about LinkedIn’s Social Selling Index (SSI)? None of us had, so we wanted to share this with you. Click here when logged into LinkedIn to get your own SSI score. As Linda says, let’s not backslide into the early days of social media where individuals were hell bent on upping their scores just to up their scores, but do use the rating to see where you may be able to improve your own score and thereby help your personal brand.
- The pandemic has shifted ad spend downward for most countries. However, eMarketer says growth is on the horizon in 2021.
- Davis & Gilbert, LLP have released their latest “Trends in Marketing Law,” with insights from the attorneys in their advertising, marketing, and promotions practice groups. They point out what they believe are the most significant changes and challenges facing the marketing industry. It’s their largest issue yet, and you can download your copy here.
- HubSpot shares the Marketer’s Guide to Segmentation, Targeting, & Positioning Segmentation (or STP) in this post that shows how the STP model delivers better targeted messages to audiences.
- “Does the Google antitrust case make an Apple search engine more likely?” Read this from Search Engine Land to learn more.
- Speaking of phones, if you use WordPress, you probably heard of the Yoast plug-in that facilitates making your content (and tags) SEO friendly. Here’s an article on the Yoast blog about Google Discover – Google’s query-less mobile experience that suggests content based on your search activity and activity found on your device. It sounds to us a little like a mash-up of StumbleUpon meets Facebook’s feed algorithm. And another reason for you to think about those privacy settings on your phone.
- Okay, one more, one more…sticking with Google, did you know Google Ads is now 20 years old? Marketing Land chronicles some of the changes in the past five years that helped stuff Google’s pockets with $135 billion last year alone.
Do Good Spotlight: the Wounded Warrior Project
Each time we publish What’s Hot Wednesday, we select a not-for-profit to feature and support with a donation. This week we’re honoring America’s veterans with a donation to the Wounded Warrior Project. If you’re not familiar with WWP, its focus is veterans and service members who incurred a physical or mental injury, illness, or wound while serving in the military on or after September 11, 2001.
The DBE team hopes the rest of your week goes well and that you’ve got your sights set on a great weekend. Enjoy!