Our team is talking about a few interesting topics this week that we’re sharing here:
- Moz CEO Sarah Bird recently spoke with Search Engine Watch about emerging trends in SEO. She talks about “hyperlocal SEO” to support local businesses as well “five under-rated yet crucial parameters marketers need to stay on top of.” Her list: keywords, external links, differentiation, omnichannel communication. and outcome alignment. As Joey on Friends would say, “How you doin’?” (with these tactics)?
- McKinsey Insights devoted a lot of digital ink to how COVID-19 has changed B2B sales forever based on its B2B Decision Maker Pulse global surveys. One of the obvious findings is “new digital behaviors are becoming the next normal” including videoconferencing. Not so obvious is the other B2B breakout star they cite which is live chat.
- Confused or concerned about the recent merger of Facebook’s messaging platforms? Here are some quick answers to help sort it out.
- Econsultancy introduced its “10Cs of Modern Marketing Mindset” in its blog this past week. The framework defines specific characteristics that contribute to success as an individual (Self), as part of a group (Team), or within the wider organization (Company). And there is a graphic with added depth.
- Paid virtual events are the new golden ticket for publishers according to this piece from Digiday. One example: a paying audience guarantees a higher turn out rate. Approximately 90% of people who buy a ticket to an event will attend it, while only 25% of people who register for a free event tune in. Taking it further, that level of engagement becomes appealing to advertisers who want to reach attuned attendees.
- And more for publishers: SEO and canonical tags. Get your nerd on, we’re right there with you!
Do Good Spotlight on: ProPublica
We found this non-for-profit on Charity Navigator’s list of organizations with perfect scores. ProPublica is an independent, non-profit newsroom producing investigative journalism in the public interest. Their work focuses exclusively on truly important stories with “moral force.” They shine a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them. They seek to stimulate positive change by surfacing negative activities and practice. The reporting is non-partisan and non-ideological, adhering to the strictest standards of journalistic impartiality. Learn more and donate here like we did.
We hope you have some spooky plans for Halloween this weekend and don’t forget to turn your clocks back on Sunday otherwise you’ll have some post-Halloween surprises later that day! Stay well, stay strong, and Happy Halloween!