Jumping right into it this week:
- Several of us watched The Social Dilemma on Netflix last week, and our recommendation is…you may want to check it out. While the dramatizations are a bit silly, there are interesting perspectives shared by former employees of leading social networks including Facebook, Pinterest, and Twitter, among others, about their monetization practices.
- When we saw this from Media Post about a recent survey by WhistleOut, which surveyed 1,000 people about their beliefs about major tech companies and spying practices, the table was already set. Eighty-five percent (85%) of the participants, (age 16 and older, spread across the US) believe a major tech company spies on them, and Facebook topped the collective list with 68% believing Facebook spies on its users. There’s a lot more to this so read it all here.
What does this mean for your advertising on Facebook, Instagram, and other social channels? While we still see these channels producing for our clients, and hey, we ourselves have purchased items that were advertised on these networks (BTW, Instagram, I’m very appreciative to the Hatch for targeting me), it’s concerning that so many people feel stalked. It’s also alarming how many are leaving or are considering leaving social networks because of privacy issues. So, let’s all keep our eyes open and keep challenging the social platforms so we can get what’s good from them and redirect their bad behaviors to those that better serve us all.
- How does your experience as a digital marketer, working through COVID, align with the survey results reported by 99Designs?
- Considering more video ads? According to a survey by Google released in February 2020, 70% of people reported purchasing a product for which they saw a video on YouTube. Here’s more.
- We’ve got YouTube on our minds. Here’s another story that caught our attention this week: Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers.
Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, advertisers will be able to opt-in to see YouTube clicks and video engagements in their “Top paths,” “Path metrics,” and “Assisted conversions” attribution reports under Tools > Attribution. Display campaigns will be incorporated into attribution reports in the coming months, Google says.
Our Do Good Spotlight is on Charity: Water
We are big fans of this not-for-profit that is not just innovating how to get clean water to people where water is scarce. The technology they’re developing for purifying and repurposing water can help the rest of us as water becomes compromised all over the planet. We donated to Charity: Water this week and you can too.
We’re thinking of you and hope you are keeping your spirits up through what is, without a doubt, the most challenging year most of us have ever seen. Let us know if we can help you, and if you have a charity you’d like us to feature and support, please drop us a note on that. Stay well, stay strong.