We hope you enjoyed the long weekend and that you were in a part of the country that had great weather.
These stories caught the attention of our digital marketing minds, and we want to share:
- Retailers know it’s time to get ready for the holidays, and we don’t mean the one featuring candy corn. Here are a few tips for our retailer friends and clients out there.
- Life beyond the cookie…Epsilon launches brand consideration metrics at individual level. Here’s a snippet: “We don’t anticipate our branding solution will be constrained by the deprecation of third-party cookies. The solution uses our people-based CORE ID and isn’t reliant on third-party cookies for messaging and measurement, meaning it can withstand changes in cookie polices and/or user permission changes.” Here’s the rest from Marketing Land.
- Hmmm…Facebook warns Apple’s IOS 14 could cause a 50% reduction in Facebook Audience Network ad revenues. That got your attention, right? Ours too. Here’s the story.
- e-Marketer released a survey of digital advertisers, and the news is actually…good… Here’s the executive summary.
Do Good Spotlight: Brielle’s Butterflies
Brielle’s Butterflies’ mission is to support families who have been impacted by pediatric cancer in honor of the founder’s daughter, Brielle. So beautiful when a family turns their tragedy into a way to help others. We love their story, so we donated in support. Thanks to Michelle Perkel for telling us about this organization. Learn more here.
We hope your short-week goes well and that you experience that renewal of energy that often comes following Labor Day!