Boy, it’s crazy busy here at DBE. How are things going for you?
Here are a few stories surfaced by the team that we want to share this week:
- Despite discussing a 2018 study, we have been speaking internally about this article by Google and Boston Consulting Group and felt that it is very relevant. The point that stuck out to us was the fact that companies who achieved full digital maturity and the ability to deliver relevant content to consumers consistently saw cost savings of up to 30% and revenue increases of as much as 20%. Here are the details.
- Google’s VP of Marketing, Marvin Chow, blogs about what 2020’s teaching us about rebooting our storytelling fundamentals. Great quotes include these two:
- “The core storytelling principles simply don’t change – no matter how upside down everything else seems to be.”
- And “Great marketing and storytelling will always be both an art and a science.”
Intrigued? We were and that’s why we’re sharing the article.
- We found this ClickZ article’s title “The B2B content that can help your sales team close” buries the value of its own content. To start, it contains a great illustration from Gartner on the labyrinth that is today’s B2B Buying Journey from start to purchase decision and then maps content stages from the Content Marketing Institute to it. It’s worth the read and may be useful in your selling new content marketing initiatives to your key decision makers.
- Alexa may soon let multiple people join conversations with her without having to use a wake word for every utterance. Amazon is looking at running three AI models (sound, speech recognition, and visual cues), to make this happen. The idea gives us hope that maybe Zoom can create similar wake technology to automatically turn your mic on when you start to speak during a meeting when you’ve been on mute. Can you hear me now Zoom?
- Okay, this is for fun, from BuzzFeed: 17 Freaky Facts.
Do Good Spotlight: SoGal
Here’s another organization that we learned about recently, SoGal. It’s the largest global platform for the education and empowerment of diverse entrepreneurs and investors. Its mission is to close the diversity gap in entrepreneurship and venture capital. DBE donated this week to support their work. You can learn more about SoGal here.
I hope you have a good rest of the week. Stay well, stay strong.