You’re probably getting ready for the holiday weekend if you’re not already away from work this week. If you are away, well, thanks for opening this, we hope this read goes well with iced tea, sunshine, and long walks:
- Do you know the difference between Google Ads and Bing’s PPC ads? This short and well written piece from HubSpot showcases some key differences (age targeting anyone?) that might be news to you.
- While so many businesses are finding ways to pivot their offerings, services, and even business models to adapt to “the now,” those who are becoming more innovative in their content and how they engage customers throughout the customer journey are often thriving. Why is it so important for customer journeys during 2020? Here’s what to explore.
- Apple may be getting into the mobile search business directly instead of getting paid to use Google’s platform. Remember, Safari is the most popular mobile browser, so if Apple does move forward on this front it could quickly become the number two mobile search engine after Google. Imagine the possibility/potential of using Apple Pay for Apple Search Ads? Oh, there’s more.
- Have you been following the tick-tock of the TikTok sale? Now Walmart is teaming up with Microsoft on a bid. Verge shares some of the latest play-by-play coverage but also adds color commentary. One concern for TikTok fans: the platform may not survive its new owner’s corporate enterprise software mentality.
- TechCrunch reports on data from IBM’s U.S. Retail Index, indicating the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Five years! The report also shows the categories of goods consumers feel are essential. Interestingly, clothing has declined in importance as personal interactions have declined. Guess the need for “Zoom shirts” was filled from the home closet…
Do Good Spotlight: Black Girls Code
This week our Do Good Spotlight is on Black Girls Code. Their vision?To increase the number of women of color in the digital space by empowering girls of color ages 7 to 17 to become innovators in STEM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology. You can learn more about Black Girls Code here. Please consider donating. We did!
That’s it for this week’s briefing. The DBE team hopes you: enjoy the rest of the week; have a great Labor Day weekend; and that good news on the global front is just around the corner—we want that vaccine!