- McKinsey is continuing to track changes in consumer sentiment and behavior due to COVID-19. In this update, they report on five themes that have emerged including the “shift to value and essentials,” “shock to loyalty,” and the “homebody economy.”
- Remember those quirky ads promoting the new streaming video platform Quibi? Turns out Quibi reportedly lost 90% (!) of early users after their free trials expired. Verge offers a comparison with another “start-up” streaming app you may have heard of – Disney Plus (and the data is pre-release of Hamilton).
- You know DBE is often invited to speak at conferences as the “experts’ experts.” MarketingProfs (which runs one of the conferences we have presented at multiple times) offers this view of “The Future of Marketing Events in the Age of Covid 19.” Note: you will need to subscribe to MarketingProfs to read the full article (subscribing is free) and then you will have access to all their great content.
- Thinking about promoting your products and services with Instagram Stories? Here are a few tips for using features to create a sense of urgency and leverage scarcity for limited products or offers.
Do Good Spotlight: Room to Read
One of our favorite do gooders is Room to Read. Recently, they partnered with Feeding America, and Kappa Alpha Psi fraternity to help get books to kids in the US in impoverished areas. The program is called “Hands On Books” and you can learn more about it here. We donated to Room to Read and one of our president’s Rider University mentorship program participants will be volunteering there soon too. We can’t say enough about this global organization committed to improving lives by improving literacy!
Thanks for reading. Please let us know about do gooders you’d like us to feature. Stay cool, stay well, stay strong!